Homebuyers and sellers are showing increasing interest in smart homes and smart home technology, according to the inaugural Smart Homes and REALTORSÂ® report recently released by the National Association of REALTORSÂ® (NAR). REALTORSÂ®, in turn, are seeking certifications to denote experience with smart homes.
â€śMore homeowners are adoptingÂ smart-homeÂ technology and that will likely impact buyersâ€™ purchase decisions in the future,â€ť says NAR President William E. Brown. â€śWhile consumer interest in this trend is still developing, REALTORSÂ®Â are becoming well-versed in successfully marketingÂ smartÂ homes and their features, such as devices and appliances.â€ť
Based on responses from REALTORSÂ®, the report found:
- Most clients find smart privacy and security features as â€śsomewhatâ€ť or â€śvery important.â€ť
- Some clients find smart lights, locks and thermostats to be â€śvery important.â€ť
- Some clients are neutral about smart appliances, doorbells and voice control features.
Clients are most interested, according to the report, in smart home devices over whole home or specific room technology. Approximately half of clients, however, are not familiar with whatâ€™s available in terms of smart home technologyâ€”about 40 percent of REALTORSÂ® reported having smart home-related discussions with their clients. Forty-one percent of clients, markedly, are not interested in smart home technology at all.
Forty-two percent of REALTORSÂ®, as well, are seeking a smart home certification in response to client interest. Most (47 percent) are REALTORSÂ® over 55 years old.
NARâ€™s Center for REALTORÂ® Technology (CRT) plans to use the report to benchmark its efforts in educating members onÂ smartÂ home technology, helping REALTORSÂ® and their clients better understand the market, as well as advocate for safe use of smart devices.
â€śAsÂ smartÂ homeÂ technologies evolve, it’s extremely important that our members are aware of what’s available and what advantages and challenges these devices provide,â€ť says Mark Lesswing, chief technology officer at NAR. â€śThe work we’re doing at NAR’s Center for REALTORÂ® Technology is key to this understanding. This report helps us understand how our work is impacting our members.â€ť
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