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A birthday card from a loved one. A pair of tickets from your boss to watch your favorite team for completing that big project. The suggested items on Amazon right before completing your purchase. Each of these strikes a particular spot all with a common theme: they’re uniquely personalized to each of us.

Buying or selling a home is an overwhelming process. Clients today seek out more than just a reputable brokerage; they also want someone whom they can personally identify with to fulfill their aspirations and concerns.

With so many choices available for clients today to represent them, what are you doing to not only earn their trust, but also show a genuine desire to represent their best interests? Two words: personalized CMA.

A concise, impactful CMA can go a long way towards achieving both with clients. By crafting a personalized, high-quality presentation, it shows your professional and personal investment in their future. Relevant data to consider when crafting a client CMA:

  • A thorough description of the property or neighborhood
  • Competitive comparison of similar properties in the area
  • Impactful, high-resolution images and videos
  • Local market trends (average listing time, financial forecasts, etc.)
  • Cost breakdown and expectations
  • Marketing plan for the house (if a listing CMA)

Each client and market is different, so listening to clients and catering your presentations to their criteria is crucial. Be it drive times to/from work, or educational options in the area, all of it shows your investment in their happiness.

Need help to find creative inspiration for your next CMA? Check out this great listing presentation or example buyer presentation to help guide you in creating your next client presentation.

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