Realtor.com® has launched the My Home Court photo generator, allowing Golden State Warriors fans to demonstrate loyalty to their team and hometown, the News Corp subsidiary Move, Inc.-operated website recently announced. The photo generator is part of the website’s multi-year sponsorship of the team.
“Whether you’re a first-time homebuyer, renter or professional basketball team, moving to a new home is incredibly exciting,” says Andrew Strickman, senior vice president of Brand and chief creative for realtor.com. “The Warriors upcoming move to the Chase Center in San Francisco gives us a unique opportunity to provide fans an inside glimpse of their favorite players, as we demonstrate the value of realtor.com and help celebrate what home means to players and to their fans.”
Between February 8 and April 5, Warriors fans can customize a shareable photo with their hometown, as well as Warriors and realtor.com branding, at warriors.com/myhomecourt.
A multi-episode digital series, in addition, featuring Warriors players Klay Thompson, Draymond Green, Shaun Livingston, James Michael McAdoo, Patrick McCaw and David West, was created as part of the sponsorship. In the series, the players share what the idea of a “home court” means to them. The videos can be found at warriors.com/myhomecourt.
Warriors fans, as well, attending the February 8 game versus the Chicago Bulls will have a chance to quality for realtor.com’s “prime real estate” seat upgrade, when two fans will be randomly selected to relocate to Sideline Club seating.
Realtor.com signage will also be displayed at Oracle Arena in Oakland, Calif., as well as through digital, email and social promotions.
“We’re always looking for partnerships to provide our fans with unique opportunities to connect with our team and further enhance their experience,” says Chip Bowers, chief marketing officer for the Warriors. “We have one of the largest social followings in the industry and we recognize their desire to engage with our brand in new and creative ways. Realtor.com has been thoughtful in how Warriors fans can share their love for the team across multiple digital platforms and we are very excited to launch this new social activation.”
For more information, please visit www.realtor.com.
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