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Nothing is more powerful for a real estate professional than the ability to arrive at an accurate price—a skill, for many, honed through years of experience.

REALTOR® Arrian Binnings, with Payton + Binnings, Pacific Union International in San Francisco, Calif., employs a faster approach to uncover the ‘mystery’ behind home valuation: HouseCanary. Binnings leverages the company’s offerings for everything from sharing data-backed information with buyer clients to selecting comparable homes, combining his know-how with the company’s pin-point predictive analytics.

“The No. 1 advantage you can have in the real estate marketplace…is understanding what a home is worth,” says Binnings in the video spotlight below. “That’s the No. 1 question on everyone’s mind—it’s the mystery of a real estate transaction until a negotiation is actually carried through.

“I love starting with the HouseCanary platform. With HouseCanary, they’re not trying to tell us what the number is; they’re trying to give us information so we can marry that with our own expertise to come up with a number ourselves.”

View on YouTube.

For more information, please visit www.housecanary.com.

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