ERA Key Realty Services achieved record growth in 2017, with sales of $769.4 million, the company recently announced.
“Our record year is especially noteworthy given the low volume of inventory available for sale in Massachusetts,” says Cheryl Eidinger-Taylor, president of ERA Key Realty Services. “Many agencies have found it difficult to grow in this market, but we’ve had an exceptional year.”
During 2017, ERA Key Realty Services’ agents sold 2,385 homes with a total value of about $769.4 million. In comparison, the agency sold 2,483 homes with a total value of $749 million in 2016. ERA Key Realty Services has been among the top 10 agencies in Massachusetts based on sales volume for many years, as well as among the top 10 from more than 2,400 worldwide in the ERA Franchise System. The company has 350 agents working in 15 offices throughout Central and Eastern Massachusetts.
Eidinger-Taylor predicts another strong year in 2018, but adds that inventory will continue to be a challenge. While ERA Key Realty Services’ market area typically has more than 6,000 homes for sale, it currently has fewer than 2,000 homes on the market. With inventory low, she says, it will continue to be a seller’s market, which will put pressure on housing prices.
“One reason for our success is our emphasis on recruiting and training our agents, so that they can achieve their full potential and stay current with our industry,” Eidinger-Taylor says.
She adds that another reason for their success is that “Our agents are passionate about their work and being a part of a successful team. Recently, ERA Key was rated among the top places to work in Massachusetts, based on a survey administered by Energage for The Boston Globe.” ERA Key placed fifth and was the highest-ranking real estate agency in the large company category. The anonymous survey of more than 75,000 employees at 334 companies asked questions based on management, training, direction, job satisfaction and other areas.
ERA Key Realty Services won the Momentum Award as the fastest growing ERA franchise in 2012 and the Gene Francis Memorial Award as the Top All-Around Company in ERA in 2014.
For more information, please visit www.erakeyrealty.com.
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