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I’ve been a long-time advocate for the coaching industry, even before I started as a coach for Buffini & Company. If you want to achieve your best and earn many times more than the average real estate pro, it’s essential to have the support and expertise of a great coach by your side.

How a Coach Can Help
Somewhere along the path to success, many people hit a plateau. They’ve achieved several of their goals; however, they aspire for more, and aren’t sure how to get there. Or, they’ve hit a crossroads in their business and aren’t sure how to proceed. Or, they’re new to the industry and want to build a strong foundation for a lasting business. In each of these situations, a coach can help.

Coaches provide clarity. It’s difficult to get a clear view of your business when you’re in the thick of things. A coach will review your business, including your numbers, goals and challenges, and provide important insight you wouldn’t see otherwise. They’ll help you narrow down the goals you’re pursuing and identify your priorities.

Coaches help to manage perspective. When you have a coach to offer outside input on your business, you’re exposed to possibilities you may not have considered. A good coach is an unbiased truth-teller, able to provide objective feedback.

Coaches help you process current and past experiences. When we’re in the middle of handling challenges, it’s tough to see past them. A coach can help you discover a range of solutions to roadblocks, whether you’re facing them now, or they’re nagging you from the past.

What to Look for in a Coach
A good coach…

…has a record of success. The ideal coach has helped others push past their limits and achieve greater success. They’ve been in your shoes before, whether in real estate or another business, and have sound advice to keep you on track.

…utilizes a proven system. A system not only helps you get organized; it also gives you a step-by-step plan for achieving business and life aspirations.

…is someone you get along with. A coaching relationship is a relationship, so you want to make sure your personalities mesh. You also want to ensure your coach is someone who will be honest with you, especially when you need it most, and even when it’s uncomfortable.

Since you’re constantly evolving, your coaching needs will change as you grow and become more successful. As you gain more success, a coach can help you perform at a higher level and achieve even loftier goals.

Getting the Most out of Coaching
It seems simple, but you must allow a coach to ask the right questions and really get to those areas where you need help. You must also be willing to follow their advice and trust that it’ll help you achieve what you haven’t been able to on your own.

If you’ve been thinking of getting a coach, what are you waiting for? Get a coach, get in the game, and get more out of your business and life than you thought possible.

McGhee_Dave_60x60Dave McGhee is the vice president of Coaching at Buffini & Company. Over the last 12 years, McGhee has helped hundreds of small-business owners maximize their potential, increase their income and achieve more balance in their lives. As a Buffini & Company Certified Business Coach, his clients included executives and top producers who have ranked among the Wall Street Journal’s top 100, and the National Association of REALTORS® 30 Under 30. Today, he leads the team of Buffini & Company Certified Business Coaches, whose clients earn an average $358,486 per year. For more information, visit

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