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Investing in your business is key for growth, because at the end of the day, “you have to spend money to make money.”

You don’t have to spend a fortune. There are several ways to generate quality leads without spending too much money. Find out how you can generate more leads—the smart way.

Conduct a Free Educational Session
Most buyers and sellers don’t understand much about real estate transactions…at least in the beginning. Hosting an educational session can help them get on the fast track to a transaction, and since you’ve already got their attention, you can use this as an opportunity to convert some of your audience into new clients. Be sure to take down the names, emails and phone numbers of everyone who attends your seminar so you can follow up afterwards. Come ready with plenty of great tips and some branded materials to make it easy for them to get back in touch with you.

Inviting other experts to come and speak at your educational session is a good way to build connections and future referrals. A mortgage partner could share info about qualifying for a loan or about different loan options. A builder can discuss the benefits of purchasing a new home. A home inspector can share tips on what buyers should look for to determine a home’s condition or what sellers should fix to get a better price for their home. This gives each expert a chance to gain more business and eliminates unanswered questions that may have been preventing your guests from transacting.

Another option is to see if any builders or mortgage lenders are already holding seminars, and offer to come and speak at theirs.

Offer Local Content
One of the best ways to drive traffic to your site and generate leads is to create plenty of fresh, local content. Creating content that pertains to your local area is a great way to work important keywords onto your website naturally. Once you have visitors on your local content pages, you need to turn them into leads. Try offering free eBooks, checklists or flyers related to your local content, or ask them to subscribe to your newsletter for updates from your area. Be sure to use landing pages!

If you don’t already have a newsletter, creates monthly newsletters for real estate pros. Just remember to add a landing page link and a call to action to identify which recipients are ready to transact.

Another way to generate leads is to partner up with other real estate websites.’s new reimagined design and features make it easier for homebuyers to find their perfect must-have home, and easier than ever for you to connect with them throughout that process. Find out about’s new advertising opportunities here and start generating more leads today!

Sesso_Joe_60x60Joe Sesso is an author and national speaker for For more information, please visit

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