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HomeSmart International has announced an update to its RealSmart Agent software, having transitioned all of its 15,000-plus affiliates across 53 franchises to the platform.

“HomeSmart has been tech-centered since day one, as we were the first brokerage to provide an end-to-end integrated and paper-less system,” says Matt Widdows, CEO and founder of HomeSmart International. “This successful transition is yet another milestone, as it opens up so many more possibilities around what we will do to help resource agents for growth, while saving time to streamline their day.”

“By providing an enhanced experience to agents, the new RealSmart Agent delivers a dynamic solution that both increases the productivity of an agent’s business and reinforces broker support,” says Wendy Forsythe, COO of HomeSmart International.

RealSmart Agent is an integrated business productivity system that gives agents centralized access to growth tools and resources. For HomeSmart agents, access to the software doesn’t require additional costs or fees. Managing transactions; organizing contacts in the HomeSmart CRM; building out CMAs for listings; and completing marketing tasks with automated templates, videos, property pages and agent websites, and more, are all accessible in RealSmart Agent. The system is fully integrated with HomeSmart’s RealSmart Broker, another proprietary system that was successfully updated across all franchises, which enables agents to have effective communication and collaboration with brokers to ensure timely management of transaction files and compliance.

“Our fully integrated systems, RealSmart Agent and RealSmart Broker, create an unmatched technology experience for brokers and agents to manage and grow their businesses,” says Bryan Brooks, senior vice president of Franchise Sales at HomeSmart International.

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