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A luxury real estate agent should be more than just a savvy salesperson. He or she should be a miracle worker. Whether you’re buying or selling, complications inevitably arise along the way. No matter the challenge, a seasoned pro can handle it all, ensuring a stress-free process while facilitating a successful transaction. Before choosing a real estate agent, these characteristics are crucial to take into consideration.

Track record

Has your agent sold homes of this caliber before? Does he or she specialize in a certain price range? What neighborhood does the agent have the most experience in? The bottom line is your agent should have a proven record that’s appropriate to your real estate needs.

Digital presence

If your agent isn’t leveraging an array of digital marketing tools, like social media, real estate portals and online ad campaigns, then he or she might not be the high-end specialist you’re looking for. In the digital era, agents better be able to show you that their online strategy for reaching a targeted pool of luxury buyers and sellers gets results.


They say life is all about who you know, and that couldn’t be truer when it comes to real estate. Connections are everything in this business and a successful agent is one who’s plugged in to the market on both a local and global level.

Communication and service

Does your agent understand your real estate and lifestyle goals? Because you should never have to tell them twice. Luxury agents should save you time, demonstrate the highest level of integrity and respect your privacy while providing the same level of personalized service you expect from the concierge at a five-star hotel.

Staging and design

Sometimes an agent has to put their designer cap on and let you know if there’s a way to make your home more attractive to buyers. Whether they’re hosting an event to bring in potential buyers or staging for photography, their job is to make your home sing.

Market insight

It should really go without saying, but your agent needs to have a pulse on the local market and keep you informed of all the latest activity. If there’s a comparable sale in your neighborhood, you should know about it.