Adwerx has created a new, custom-tailored program for Luxury Portfolio International® to provide digital listing ads that will retarget the affluent consumers who visit properties on the LuxuryPortfolio.com website.
Luxury Portfolio is the luxury division of Leading Real Estate Companies of the World® and markets over 50,000 luxury properties each year. Over 200 independent brokerages around the world carry the Luxury Portfolio International designation.
Luxury Portfolio was seeking a way to better serve its members that have properties listed on their site, as well as build brand awareness. The company’s unique position as a community of global real estate brokerages required a customized approach. Adwerx was called in to build a solution to cater to their individual needs.
Ads featuring the property will be generated for all non-European Union listings, immediately reminding luxury home shoppers of the property they previously viewed on LuxuryPortfolio.com as they browse other websites and social media platforms.
Luxury property ads are automatically created for new listings and will remain active as long as the listing is up on the site. Luxury Portfolio members will enjoy comprehensive advertising until the property sells or is removed from the market.
“As a company, we value innovation and finding solutions to our clients’ problems. Luxury Portfolio International is an expert at helping their members market their listings and we are excited to be partnering on this initiative,” states Jed Carlson, CEO of Adwerx. “This custom program combines some of the characteristics of our Enterprise Automated Listing Advertising Program along with our proprietary retargeting service to reach these affluent and engaged consumers with relevant information.”
“Digital advertising is an important part of our strategy to deliver value for Luxury Portfolio members,” states Stephanie Anton, president of Luxury Portfolio International. “In our industry, continued awareness is crucial. This always-on service works behind the scenes to achieve that goal and is available as long as agents need it. Retargeting makes sure that potential buyers are reminded of what they have viewed so that they can take a second look.”