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eXp Realty Agents Get a Crash Course in Becoming Realtors Property Resource® (RPR®) Data Divers

Thanks to Realtors Property Resource® (RPR®)—a comprehensive real estate platform that provides REALTORS® with powerful analytics and client-friendly reports—the days of casting wide nets across real estate markets trying to qualify leads may be over. That’s because the nearly 7,000 agents at eXp Realty are learning the lead generation equivalent of pinpointed “laser surgery” from Brad Andersohn, eXp Realty’s executive director of Education.

In fact, under Andersohn’s leadership, packed classes take place on a weekly basis, with 150 to 200 eXp agents virtually tuning in from all over the U.S., Canada and abroad. According to RPR, through last November, nearly 7,000 of the firm’s agents have established accounts—with nearly 4,000 applying Andersohn’s teaching expertise to tap into RPR’s data and reporting within the past 90 days.

Focused on a simple approach, Andersohn—in partnership with an RPR trainer—introduces each eXp Realty agent to RPR via a method that hits close to home. Andersohn begins by instructing attendees to sign up for an RPR account, or into their account if it’s already been created. He then has them enter their own address into the system, something which he says borders on magical for many agents.

“I don’t care how long they’ve been in their home, I guarantee they’ll find more than 10 things they didn’t know about their own home, property or neighborhood,” explains Andersohn.

With their own home identified, the next step revolves around generating an RPR seller’s report, buyer’s report, school report, market report, CMA and neighborhood report. “Agents can instantly email prospective clients a beautiful report complete with all their contact information,” adds Andersohn.

Using the familiar model of one’s own home to learn how to use RPR ensures that the process from signing up to targeting leads and meeting new clients is never overwhelming—even for brand-new agents.

Once agents have mastered the basics, they can get even more involved by using RPR to quickly crunch some data about their own neighborhood in order to identify the owners of properties who are most likely poised to sell—or at least be thinking about it.

“RPR Mobile can then be used to find those homes and start knocking on doors. Instead of farming and prospecting, or what some call target marketing, I take that one step further and call it ‘laser surgery,'” says Andersohn. “RPR offers 350 datasets besides public records, and that’s just the beginning.”

While eXp Realty’s agents are making appointments with consumers within two or three days of creating their target list of leads, Andersohn’s intention is to get the agent out in front of consumers during their very first class.

“When they see the level of information available on RPR, they suddenly realize that they can pull up reports on any home a prospective buyer points their finger at,” says Andersohn.

Ready to start your own real estate deep data dive? RPR makes it easy with self-paced webinars and tutorials. Simply visit the online RPR Learning Center, where you can customize your own learning experience, or for more information.

John Voket is a contributing editor to RISMedia.