The stage has been set for a competitive spring season in most markets, and the time to start prepping is yesterday. Do you have the proper strategies and tools in place to maximize your productivity and make the most of the busy buying season? Here are a few tips to get you started.
Be More Proactive
Now is the time to get out of your comfort zone and start setting those goals higher than you ever thought was possible. Tom Ferry likes to say, “The moment you decide to be fearless is when it really starts.” Use that as your North Star this season to kick your habits into high-performer shape.
Take advantage of more open houses. Spend a few hours each week checking in with past clients, wish them a happy birthday, see how they’re enjoying their house (aka, drum up some referral business). Think about how your day is time-blocked. Are you making the number of calls you need to be making to hit your goals? Are you doing activities that energize you and motivate you? If you need a boost in the motivation department, consider hiring a coach or working with a partner to hold yourself accountable.
Focus on Seller Leads
Getting more seller leads is a smart idea for any agent wanting to crush their goals this season. Do you have a strategy for boosting your listings? Start by choosing the right area. Consider average selling price, opportunity and inventory, and competition. Now, how can you better market to those areas and connect with the community? Get creative with some off-beat places to generate seller leads: communicate with neighbors of your current listings; share creative and informative content via social; or reach out to FSBOs and offer advice or amended services.
Want the inside scoop on how to master the transition from seller lead to listing? Download our free eBook.
Follow Up Like a Machine
Ask yourself these three questions:
- Is your database set up for success? Utilize technology (once more for those in the back: utilize technology.) Whatever system you use, make sure it is organized and optimized for follow-up. That means leads are tagged and categorized into segments like, “want to buy or sell now,” “looking, but not ready to act,” “searching a few months out,” etc.
- Is your communication effective and personalized? Take a look at your scripts (emails, texts and calls), as well as your automated marketing campaigns and make sure they are as personal as possible. Discuss their needs and always remember that you are there to solve their problems. If you are utilizing technology, you should be leveraging the insights you’ve gathered when they register on your site. Use those details to start more effective conversations!
- Are you tracking and measuring your performance? This one is simple, so we’ll leave you on this note. Track and measure everything. What’s working, what’s not? Do more of what’s working and hold yourself accountable. Your paycheck depends on it!