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I interact with a lot of real estate teams and their coaches on a daily basis. I see what they’re doing to stand out in their respective markets, and I see how they are always coming up with new and exciting ways to implement the working basics of real estate into their businesses.

That’s why, when our country recently started dealing with the most unprecedented changes due to COVID-19, I was anxious to see what they would do to keep their momentum, while staying safe and practicing social distancing.

It was no surprise to me that it was almost an effortless shift. The team leaders, coaches and clients of Workman Success Systems have always had the ability to work remotely, and for the most part, do work remotely. So, when offices started to close and people were starting to keep their distance, the social connection and client communication never stopped.

New “best practices” for virtual open houses and listing appointments started to emerge, and it wasn’t lost on me that the people I have been working with put immense thoughtfulness into every action they took, from hosting virtual walk-throughs to putting their own clients at ease and genuinely listening to their concerns about the next steps to take with their own real estate decisions.

At a time where communication could be so easily lost, I have heard about more tips, tools and opportunities to connect than ever before. We live in a digital world, and it’s sometimes so easy to just send a text message or “like” someone’s status update, but today, and especially now, it’s not enough. Adding the “extra touch,” sending a handwritten note to dropping off some toilet paper and hand sanitizer on someone’s doorstep, is showing that you’re actually thinking of that person.

The common theme so far has been to keep moving forward—keep working, and keep your focus. Have compassion and empathy for those whose opinions differ from yours. (We are still all entitled to our own opinions, after all.) With the shifting world around us, we just need to be creative to keep our communication lines open.

If you’re wondering how to move forward with your own real estate business, or you have questions about coaching, I invite you to connect with us! We’re all in this together. What has been working for you? Please don’t hesitate to let me know in the comments below.

Please stay safe and here’s to your health! 

April Critchfield works with real estate team leaders and coaches and is a team member of Workman Success Systems in Salt Lake City, Utah. She is also a REALTOR® with Equity Real Estate in Utah. Contact her at April@WorkmanSuccess.com. For more information about real estate teams, or real estate coaching, please visit www.WorkmanSuccess.com.

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