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Cinch Home Services (Cinch), a provider of home service solutions, announced the appointment of Jason Klinghoffer as senior vice president of Direct to Consumer (DTC). Through this newly created position, Cinch looks to continue expanding its competitive capabilities while driving the growth and overall performance of the critical DTC channel. Klinghoffer’s immediate priorities include growing Cinch’s national customer base, building consumer awareness around new products and offerings, and acting as a change agent to continue accelerating Cinch’s digital transformation, including the development of a more agile, omni-channel culture.

“Jason’s passion, strategic vision and exceptional track record in the DTC space will serve as tremendous assets as we continue diversifying our distribution channels and consumer solutions. Due to his history of success with some of the nation’s leading e-commerce businesses, I am confident in Jason’s ability to help us achieve our vision of a Cinch home services solution in every household,” said Steve Upshaw, Cinch CEO.

In his role, Klinghoffer will work closely with Cinch leadership to develop and implement a multi-year DTC growth strategy, operational plan, and financial outlook. Simultaneously, he will ensure strong cross-functional enterprise collaboration to deliver significant customer value and fulfill Cinch’s promise of simplifying all facets of the home management experience.

With more than 12 years of expertise in the multi-channel marketing, finance and operations environments, and a focus on growing businesses and scaling start-ups, Klinghoffer will leverage a mix of traditional and new direct-response marketing techniques and analytics to transform Cinch’s approach to acquiring and retaining customers.

“In just a few years, the Cinch team has grown beyond its home warranty roots, and I have complete confidence that, with Jason’s support, our evolution into a more robust, tech-forward organization will continue to gain momentum,” added Upshaw.

Prior to joining Cinch, Klinghoffer held two vice president roles in growth marketing and corporate strategy at Klinghoffer contributed to the growth of the company from $200 million to nearly $5 billion in annualized sales by building and leading growth marketing teams and helping to raise three capital rounds. He also co-led the merger and acquisition process, resulting in the purchase of Chewy by PetSmart. Prior to joining, Klinghoffer worked for several years as an investment banker for Harris Williams, specializing in M&A advisory services.

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