To master your market in real estate, you need to do more than simply advertise. You need to become the local expert in your area. While this may seem impossible or overwhelming, with a little innovation, it’s possible to make your mark in an area as the face of real estate. Here are a few ideas.
Get on the radio. Reach out to radio stations positioning yourself as a local housing expert. Since you know the ups and downs of your local market, use your know-how on these fluctuations to pitch yourself to a show or station. Many stations are constantly looking for local personalities to interview, so you may be surprised at the responses you get.
Guest post on blogs. While you may already be managing your own blog, find a few local bloggers and ask if you can guest post, or be interviewed. Angle your topic around their area of expertise. A local food blogger may be happy for you to run down your opinion on the best local wine or tapas spot, whereas someone covering trends in the area may appreciate your insider knowledge on the hottest spots for housing. Add a byline linking to your real estate site and readers will know where to find you.
Get on a podcast. Are there any local business or market podcasters? Write them to see if you can snag a spot on their show. Remember, the show does not need to be about real estate. A show about films, restaurants or pop culture can be a fun sphere to dip into—just be sure to mention what you do for work, and you may turn listeners into clients.
Reach out to the news. Since you have your thumb on the pulse of local housing trends, don’t hold back from pitching to local news stations. Is there currently a rush of foreclosed homes on the market? Did local lending rates suddenly drop? Pitch a story to your network and offer to come on air, or invite one of their correspondents out with you to an open house.
Zoe Eisenberg is RISMedia’s senior content editor. Email her your real estate news ideas at zoe@rismedia.com.
radio, blogs, podcasts, news, social media are excellent forms of marketing all of which I need to start using but they are not revolutionary, gamechangers, Paradigm Shift and if they are, only on a small scale. Anyone can do them. Only I can offer Exclusive Marketing System (EMS)
I am close to finishing draft (small book) explaining Exclusive Marketing System (EMS) before launching it again. upcoming draft is dramatically better than prior drafts. There will likely be changes to it in the future. Every time I look at it I think of changes (new ideas, strategies, etc.)
Here are a few copy and pastes from the small book I wrote explaining EMS
this is heading and first paragraph of one page. keep in mind I am only licensed in Calif. EMS can be duplicated in most if not a states.
GAME-CHANGING STRATEGIES IDEAL FOR OWNERS SELLING CALIF PROPERTY TO BUY
TRUE OFF-MARKET U.S. (CALIF, ETC.) PROPERTY OR SELLING U.S. (CALIF, ETC.)
PROPERTY TO BUY TRUE OFF-MARKET CALIF PROPERTY
Conventional thinking (a.k.a. herd mentality) v. system thinking is; sell in customary way then buy in customary way (trade cash for equity in) mostly on-market property in bidding wars in seller v. buyer market. That delayed exchange can be good for you (seller) and bad for you (buyer) if you are selling and buying in same seller market. Markets vary with location and are rarely static. What’s more important and/or difficult; selling or buying? Answer decides which strategies in Exclusive Marketing System (EMS) you use to accelerate and enhance your sell / buy process and experience a better overall sell / buy outcome. We offer both EMS and traditional marketing (MLS, etc.). Local Assoc of Realtors/MLS member since 1980. Here are a few of the many brilliant solutions to common and major real estate problems resulting in closing both your sell/buy escrows on same day likely including your true off-market replacement property only EMS offers and why you miss out on great deals if you do not use EMS:
here’s one of the 20+ bullets that follow:::
15 advantages our direct exchanges have over delayed exchanges in 2 or 4 pages only one of which is virtually eliminating 45-day and 180-day time pressures in I.R.C. 1031 Tax Deferred Delayed Exchanges that often force you to buy property and/or pay prices you ordinarily would not. Exclusive Marketing System (EMS) will be a Paradigm Shift for experienced real estate investors tired of all the disadvantages of delayed exchanges.
David
dh@davidhector.com