In real estate, seeing is believing. If people aren’t seeing you in a way that makes them believe in your brand, then how can you expect to get their business?
In this landmark study commissioned by RISMedia, the who, what, when, why and how much of marketing is revealed. Unpacking what agents and brokers are budgeting for, where they are seeing returns and how the world of real estate marketing is changing, this report can guide you on the most effective path to elevating your business and your personal brand. It will also delineate the types of marketing big national companies or small independent brokerages are prioritizing—and whether those strategies are working.
Key takeaways include:
- The outbound marketing channel that nearly every real estate professional is investing more in—and seeing returns from.
- Which agents are spending the most time marketing their personal brand, and why.
- Who is planning on spending more on marketing, and who is planning to pull back.
- How much money new agents and brokers spend on marketing compared to industry veterans.
Your brand is who you are. Don’t let it fall by the wayside.
Section 1: Who Is Marketing, and How Much?
You might think that you are investing a similar amount of time and money in marketing compared to your peers—but are you? How much do most agents spend to get in front of potential clients in the first three years of their career? Do brokers signed with national franchises invest differently than independents? Knowing your…
Section 2: Which Channels Make Sense?
Ask five people where your marketing budget should be going and you’ll get five different—and contradictory—answers. Rather than listen to what people say, it makes more sense to look at what they actually do, and where they are investing their hard-earned cash. Find out how much agents and brokers are spending, where they are spending—and…
Section 3: Who Is Tracking, and What Are the Tools?
Before even talking about ROI, it is vital to understand your own goals with any marketing investment. What are you hoping to track, and how? Not every marketing campaign or channel is going to offer an easily visible or measurable result, but that does not mean it isn’t working. And while some agents are comfortable…
Section 4: Who Pays, and What Happens Next?
Do national franchises front more marketing dollars than independents? What type of brokerage is more likely to pay for recruitment and retention? And what kinds of agents are most likely to do their own marketing? The answers to these questions will almost certainly surprise you. More importantly, maybe, is what brokers and agents are planning…
