The busy spring and summer selling seasons are upon us, and if you aren’t jazzed about your prospects to prosper as an agent—with the tide finally turning in your favor—you should be. Let’s not even waste keystrokes on all the negativity in 2023. Mortgage rates have stabilized, inventory levels are rising and home prices, while elevated, are at least not skyrocketing. The opportunities to make a bundle are there for those willing to do whatever it takes to win new listings and clients.
What follows are ideas, strategies, tactics, action plans and more, all specifically targeted for the 2024 buying and selling seasons. Historically, down years in the stock market have been followed by strong turnarounds, and it’s the same with the real estate market.
In this exclusive RISMedia Premier report—composed of highlights from RISMedia’s 2024 Real Estate’s Rocking in the New Year virtual event—the best, brightest and most successful real estate leaders and visionaries offer counsel to help make 2024 your best year ever.
Key takeaways include:
- The best paths for achieving success this (and any) year
- 6 philosophies to excel in life and the real estate business
- Why home sales will rebound this year, and how to capitalize on the boom
- Profiting from new luxury and upscale marketing campaigns
- Surefire strategies to skirt judicial issues and sell, sell, sell
- Winning big as lower mortgage rates bring back homebuyers
Section 1: The Best Paths for Achieving Success This (and Any) Year
Why it’s more important than ever to always be learning, able to convey a sense of self-confidence and explain your value proposition to potential new clients.
Section 2: 6 Philosophies to Excel In Life and the Real Estate Business
HomeServices of America CEO Gino Blefari shares the principles that have made sense for him, and why they can work for you.
Section 3: Why Home Sales Will Rebound This Year, and How to Capitalize on the Boom
Buffini & Company Founder Brian Buffini stresses action, not getting stuck in the weeds of legalese, wasting time wondering what will happen down the road.
Section 4: Profiting From New Luxury and Upscale Marketing Campaigns
Panelists emphasize the need to cater to the demographic, the power of social media, the importance of measuring marketing efforts and international strategies.
Section 5: Surefire Strategies to Skirt Legal Issues and Sell, Sell, Sell
Legal expert Jessica Edgerton advises agents how to best stay informed, be transparent with clients, and prepare for potential shifts in the industry post-Burnett.
Section 6: Winning Big as Lower Mortgage Rates Bring Back Homebuyers
Bright MLS Chief Economist Dr. Lisa Sturtevant explains why buyers are going to have more choices, inventory is expected to increase, and more existing homeowners will sell.
