In real estate, seeing is still believing. Not just when observing something like the square footage of a house, but even more so when people are looking at you. For those trying to make a living in this business—and in this fraught time for the industry—how, when and where you are marketing is at the foundation of your success. Because marketing is a notoriously difficult field to track and quantify, it is hard to know if you are building that foundation on solid ground. Putting your hard-earned marketing dollars toward efforts that elevate your specific brand and goals should be an absolute top priority. RISMedia’s Second Annual Agent & Broker Marketing Study includes the kinds of substantive, actionable insights you can follow as you construct a thriving and successful business that will rise above the competition in 2024. Surveying thousands of brokers and agents across the country, RISMedia found a huge shift toward social media as we analyzed the marketing habits and investments of every kind of agent and broker, to better understand what is (and isn’t) working for today’s real estate professional.
Key takeaways include:
- Which social media platform dominated across agent demographics, and which one saw the biggest ROI.
- What type of agent and broker cut their marketing budget in 2023, and what type spent more.
- How brokers are investing—or not investing—in recruiting and retention, and the huge shifts in how they use internal marketing teams.
- How the type of company you work for affects marketing expenditures, priorities and methods for measuring ROI.
- And much more!
Don’t skip out on this marketing masterclass. Read the report today!
Section 1: Dollar by Dollar
How agents and brokers adjusted their budgets, from top-line year-to-year spending shifts to investments in individual platforms. Also examining how experience, age and region affects marketing expenditures.
Section 2: Channel Surfing and Facebook Boosting
What channels, particular social media platforms, agents and brokers rely on for marketing. How brokers’ priorities have evolved from 2022, and what type of company relied on what platforms.
Section 3: The ABCs of ROI
Trends around who is measuring ROI for their marketing, how type of brokerage affects the tools agents use and how important social media analytics are to brokers.
Section 4: Future-Focused Changes
How major shifts in how brokers are investing in—and utilizing—in-house marketing teams are affecting the industry. Also, how agents and brokers are planning their budgets for 2024.
