Mission Critical Social Strategies
For today’s real estate professionals, business success starts online. A strong social media strategy is necessary to lay the groundwork for a prosperous year. A clear and deliberate approach to social media will not only expand your business, but your overall network of clients, leads, prospects and professional connections.
Don’t just sell to your audience, learn how to engage and educate your network with the curated collection of trends, tips, tactics and actionable takeaways found in this Premier Exclusive report, including…
Authenticity: How to humanize your brand online
Top-Performing Platforms: Tried and true performers and upcoming channels you must adopt to be successful
Boomer to Gen Z: How to reach and influence across generations
Budgeting for Success: Where marketing dollars are best spent
Actionable Takeaways: Winning strategies from the industry’s best
Section 1: Setting Yourself Up for Success
Buyers and sellers in today’s market are starting their home and agent search online, which means your presence in the digital space has never been more vital. Your clients and prospects are looking to get to know not only what you can offer in terms of services, but who you are on a more personal…
Section 2: Top-Performing Social Media Platforms
Once you have your content strategy down, whether it be in the form of articles, infographics and/or curated videos, it is time to determine the top-performing social media platforms, and which of these work best for your business. Facebook, for many years, has been the top dog when it comes to agents having a strong…
Section 3: From Boomers to Gen Zers, Exploring Generational Trends
Figuring out exactly who your target audience is may seem simple, but there is much more to it. As we head into 2022, agents face the challenge of marketing and catering to not just one generation of homebuyers, but three. From Gen X and boomers to millennials and the newest group of homebuyers, Gen Z,…
Section 4: Where to Spend Social Media Marketing Dollars
One of the best aspects of having a strong online presence through social media is that it can work for you without having to spend a dime. But even though organic content can help build up your audience and increase your engagement, every business can benefit from paid strategies. This can look different for every…
Section 5: Navigating the Changing Road Ahead
Over the last few years, the COVID-19 pandemic has changed the way that many real estate agents, brokers, teams and other industry professionals run their businesses, from learning how to utilize new tools and resources to stay connected to their clients and leads, to redefining their social media and digital marketing strategies and efforts. Remote…
