For real estate agents, 2022 was a year like no other. It was a tale of two halves, with the first six months seeing historically low mortgage rates, a dizzying sales pace and bidding wars on almost all listings. The second six months reversed course, with rates doubling and buyers suddenly wielding most of the power. Now? Things are getting back to normal, and 2023 presents endless opportunities for agents to excel…if they’re prepared.
Like the baseball season, it’s spring, summer and fall where the action is. The next six months or so comprise 2023’s prime selling season, and we’ve got you covered with these surefire selling strategies, all from RISMedia’s Real Estate’s Rocking in the New Year virtual conference.
In this exclusive RISMedia Premier report, real estate leaders and visionaries share critical advice and hands-on strategies for tackling the challenges and optimizing the opportunities that lie ahead as the spring selling season gets underway.
Key takeaways include:
- Get back to basics. Always answer the phone, and engage with everyone in your sphere of influence as often as possible.
- Understand the various mortgage options out there so you can guide clients. Know what’s available and be ready to answer questions.
- Learn about social media platforms and apps, and get on them. While Facebook is a favorite, YouTube, LinkedIn and Instagram can’t be ignored.
- Show FSBO sellers your branding and marketing strategy and how it will result in more buyers viewing the house, leading to a higher sales price.
- Work open houses, FSBOs and expired listings like they are new concepts. There are business opportunities to be found everywhere.
Section 1: How to Win Listings In a Tight Inventory Market
A combination of back to basics and leveraging new strategies will be the key to success this year. Meeting as many new homebuyers as possible and touching base with friends, family and former clients is paramount.
Section 2: Guiding Homebuyers Through New Financing Options
While it’s likely that mortgage rates will never return to the historic lows we saw in 2022, it’s vital that agents be able to intelligently discuss options other than the usual 30-year fixed. Interacting more with lenders is also a must to seal deals.
Section 3: How to Update and Maximize Your Social Media Presence
Today’s homebuyers are doing their due diligence online. Therefore, you must ensure that the platforms you’re utilizing are chock-full of information about your properties and yourself, because you’ll be selling both.
Section 4: How to Justify Your Commission and Value Proposition
You know how valuable you are as an agent, but the trick is convincing those thinking of selling on their own that partnering with you is a no-brainer. Here’s how to do it.
Section 5: The Importance of Back to Basics in Today’s Market
Reconnecting with vendors, lenders and other referral partners is paving the way to a more personal approach to residential real estate sales. Taking the time to become educated is also key.
