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• QR Codes: The Here and Now of Mobile Marketing
• By Nick Caruso
• While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating the mobile world, but also changing the way agents are promoting their listings and printing their signage. Over the last couple of years, QR codes, short for quick response codes, have been popping up almost everywhere you look. Advertisements in magazines and newspapers, posters, billboards, and even real estate for-sale signs have all been sporting these small, square codes.
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• Today’s News at a Glance

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• 5 Tips to Brand Your Way to Success

  When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this.

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• Mortgage Applications Down Nearly 3 Percent Last Week

  Mortgage applications decreased 2.9 percent from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending January 27, 2012.

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Topics of the Day

Today's Marketplace

• Mortgage Applications Down Nearly 3 Percent Last Week
• FHFA Responds to NPR Freddie Mac Refinance Story
• Consumer Sentiment Picks up in Fourth Quarter
• Mixed Mortgage Messages: Originations Decline but Quality Soars

Products

• How Much Value Do You Provide Your Clients?
• Bank of America and John L. Scott Real Estate Team Up to Provide Financing with Response Mortgage, LLC
• New Book from NAHB Gives Sales Professionals Tools to Sell Homes in a Slow Market
• A Brilliant Recipe – More Clients, in Less Time

Training

• QR Codes: The Here and Now of Mobile Marketing
• 5 Tips to Brand Your Way to Success
• Marketing Strategies: Powerful Tips for Maximizing Your Success
• REALTOR® Strategies: Targeting Your Ideal Client; a Critical Strategy for Success

Technology

• QR Codes: The Here and Now of Mobile Marketing
• Life in Mobile: Hitting Its Stride
• The Easiest Ways to Improve Your Email Marketing (And Why It’s So Hard)
• What’s New from NAR

Today's Home Spun Wisdom

How to Apologize

By Wendy Donahue

(MCT)—Apologizing isn’t so much an art as a sport. When approached as a skill to build, governed by a few simple rules, the apology almost always achieves its goal—despite any fumbles during delivery. When it’s over, everyone wins.

In the Spotlight

Create a Consistent Reputation while Promoting Your Brand

By Paige Tepping

Consumer Real Estate News