• Online Marketing: ‘Don’t Use My Name!’
  • By Mike Parker
  • RISMEDIA, February 9, 2010—It has become an all-too-familiar obstacle to writing about successful agents: “My partner doesn’t want anyone to know who we are. We’re number one in our 50-agent company and everyone copies everything we do. My partner’s afraid that if they know how we get so much business from the Internet, they’ll steal that from us. Feel free to have anyone outside our market area call me for a recommendation, but I’m afraid you can’t use my name—we just can’t risk it.”

Profit Center: Real Estate Tips, Training & Events

Business Outlook

LPS Real Estate Group Announces Vertical Ad Network to be Branded Real Estate and Living Media Network

Sales & Marketing

Run Your Own First-Time Home Buyers Seminar Kit

Technology

Z57, Inc. Internet Marketing for Real Estate Agents Reports 2009 Client Acquisition Up 107%

Coaching & Training

Weekly Video Tip: Town Tours

First-Time Homebuyers Have Unique Advantage in Mortgage Market

Swanepoel TRENDS Report 2010

MarketLinx Provides Online Auction Solution

Weekly Video Tip: The Power of Testimonials in Marketing

Topics of the Day

Americans’ Online Shopping Decisions Affected by Security Concerns

RISMEDIA, February 10, 2010—According to a new poll by the National Cyber Security Alliance (NCSA) and Symantec, website security plays a major part in consumers' purchasing decisions. The poll, conducted by Zogby International, of more than 3,500 Americans found that online retailers will lose sales if consumers have concerns about a site's security.

Get Everyone Involved and Invested

By Paige Tepping

RISMEDIA, January 20, 2010—Keeping everyone within your organization involved is just one way that real estate professionals can keep agents invested in their company,

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