Transforming Luxury Home Marketing With Video
In luxury real estate, marketing is all about helping sellers differentiate themselves from the competition. In the search for innovative digital marketing, many agents are
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The Momentum Will Continue Past the ‘Busy Seasons’—Don’t Get Left Behind
Real estate activity has picked up across the country. The…
This Month’s Magazine
Home Spun Wisdom
Head Back to School With 4 Be’s for Mental Health
(TNS)—The COVID-19 pandemic has caused much stress and uncertainty for students, parents, teachers and staff. "For students and the adults…
Housing Affordability: 18-Month Low Due to Lack of Supply and Higher Prices
Housing affordability reached an 18-month low in the second quarter of 2020, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing Opportunity Index…
Your Past Clients and Sphere the Cornerstone of Your Business
Your past clients and sphere truly are your most important area of lead generation and focus. Your plan should include how you will market to…
A Peek Inside Your Agents’ Minds – Part 1
During this time of social distancing, it may be challenging to stay in close contact with your agents and understand their wants and needs. With…
Build the Middle for Retention and Profit
Grow Production Through Second and Third Quartile Agents for Maximum Success Top tier agents and newly licensed agents receive a lot of attention in real…
Online Brokerages Provide Added Benefits During COVID
During the COVID-19 pandemic, which has struck the California real estate market, we as a community and industry have seen and experienced ever-changing policies, protocols…