
- QR Codes: The Here and Now of Mobile Marketing
- By Nick Caruso
- While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating the mobile world, but also changing the way agents are promoting their listings and printing their signage. Over the last couple of years, QR codes, short for quick response codes, have been popping up almost everywhere you look. Advertisements in magazines and newspapers, posters, billboards, and even real estate for-sale signs have all been sporting these small, square codes.
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5 Tips to Brand Your Way to Success
When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this.
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Mortgage Applications Down Nearly 3 Percent Last Week
Mortgage applications decreased 2.9 percent from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending January 27, 2012.
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Topics of the Day
Today's Marketplace
- Mortgage Applications Down Nearly 3 Percent Last Week
- FHFA Responds to NPR Freddie Mac Refinance Story
- Consumer Sentiment Picks up in Fourth Quarter
- Mixed Mortgage Messages: Originations Decline but Quality Soars
Products
How to Apologize
By Wendy Donahue
(MCT)—Apologizing isn’t so much an art as a sport. When approached as a skill to build, governed by a few simple rules, the apology almost always achieves its goal—despite any fumbles during delivery. When it’s over, everyone wins.
Create a Consistent Reputation while Promoting Your Brand
By Paige Tepping
Real estate professionals can all agree that consistency is the key to creating brand and name recognition in your marketplace. An in today’s challenging market, real estate professionals must do everything they can to make sure they stay top of mind.- Facebook Files for Initial Public Stock Offering
- Mortgage Applications Down Nearly 3 Percent Last Week
- FHFA Responds to NPR Freddie Mac Refinance Story
- Consumer Sentiment Picks up in Fourth Quarter
- Mixed Mortgage Messages: Originations Decline but Quality Soars
- Investors with Cash Fuel Uptick in Home Sales
- The Power of Belief and Expectation
- New Initiative Will Coordinate Probes of Mortgage Meltdown
- Take Advantage of Record Low Rates before They Rise
- Remodeling Market Index Rises to Five-Year High








