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Have you often avoided making those dreaded cold calls? Do you dream of how much better your business could be but just can’t bring yourself to pick up the phone? You’re not alone. In the 15+ years that I have specialized in coaching real estate agents, I have noticed the same avoidant patterns in each of my clients. This article gives you five tips to make it easier.

Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way

If you’re a new agent just getting started in the real estate industry, the following elements are crucial as you set yourself up to hit the ground running. 1. Secure your own domain name. It’s important to have a domain name that you can use with your company-provided site or a site of your own. Domain names allow you to start branding from the beginning so that you have a solid foundation in place from the get-go. 2. Make sure you have a stand-alone website that can easily grow with you. Ask your Web provider if you can add unlimited pages, photos, videos, social media elements and even your own links and PDFs. This allows you to have a solid foundation in place even if you end up switching companies down the road.

REALTOR.com® Business Beat—Give yourself a competitive edge this year with a 2012 listing presentation that shows why, where and how you market your listings online.

The industry’s leading residential real estate firms are quickly responding to RISMedia’s 24th Annual Power Broker Survey, reporting strong numbers for 2011 despite a challenging economic landscape. As the preeminent ranking of the industry’s top residential real estate brokerages, RISMedia’s Power Broker Survey is responsible for revealing real estate’s “who’s who.” Brokers must complete the survey by February 24, 2012 in order to be considered for inclusion in RISMedia’s 24th Annual Power Broker Report, a preview of which appears in the April issue of Real Estate magazine.

A traveler attempting to book a plane ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone.

Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many agents and brokers have struggled with what constitutes valuable content. What do we post, tweet and send? If you think about it, the idea that your friends and acquaintances are sincerely interested in an up-to-the-minute play-by-play of your daily activities is somewhat absurd. This confusion in the marketplace creates real opportunities for leaders to emerge. When I say leaders, I mean thought leaders, market leaders, industry leaders and even neighborhood leaders.

While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating the mobile world, but also changing the way agents are promoting their listings and printing their signage. Over the last couple of years, QR codes, short for quick response codes, have been popping up almost everywhere you look. Advertisements in magazines and newspapers, posters, billboards, and even real estate for-sale signs have all been sporting these small, square codes.

When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this.

In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what "success" means to you. I can't tell you how many agents I have worked with who have a general idea that they want to be successful but they don't really know where they want to be professionally 12 months from now.

(eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it's quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an email program.

The importance of targeting the right market is a key ingredient to a successful career in real estate. As our industry has changed and the challenges within the economy have forced us to constantly reassess our strengths and weaknesses, it’s important

Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships.

This month, global real estate franchisor RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.”

According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have “feeble” mobile initiatives. Their study focused on the most recognized brands with regards to their ability