Marketing Archive
If you guys have been following along up until now, you should be awesome at shooting and editing videos. However, in order for the entire world to enjoy your visual genius and not just your grandma who comes over to your house every Friday for Canasta, you've gotta get those ...
NAR PULSE—Log in to REALTOR® Content Resource, June 1-15, and earn Social Media for REALTORS®: Facebook-Download. REALTOR® Content Resource offers over 1,300 pieces of content from HouseLogic.com to marketing communication channels.
Social Media for REALTORS®: Facebook allows you or your agents to maximize business results and time ...
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Snowmass, Colo.; $75,000,000 - Joshua & Co./Luxury Portfolio Intl. WEb ID: LIZV[/caption] ...
There are more than 80 million Millennials in the United States who will make up the next generation of first-time homeowners. These homebuyers know what they want and, surprisingly, they are ready to get their hands dirty to transform a house to meet their unique needs. In March 2013, Better ...
The last several years have been filled with challenges associated with too much inventory, distressed properties and even more distressed sellers, agents working hard only to have deals fail, and so on. During this time, I discovered that there are two types of agents: those who adjusted their business accordingly ...
U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. ...
What do new-home buyers, Midwesterners and suburbanites have in common? They like garages. Seventy-eight percent of respondents in the National Association of REALTORS® 2013 Profile of Buyers’ Home Feature Preferences bought homes with a garage. In fact, garages were more popular among new-home buyers, Midwesterners and suburbanites than any other ...
For many brokers and agents, worry is mounting that popular real estate listing portals will do to the real estate business what Expedia did to travel agents—that is, make their business model and role obsolete. The fear that keeps some brokers up at night is that eventually, these portals, which have been highly successful at attracting consumers, will begin selling properties directly to these consumers, thereby cutting out the perceived “middle man”: the real estate broker.
There’s no denying that real estate listing portals have become an extremely popular way to search for homes and offer wide exposure to consumers. According to the National Association of REALTRS® 2012 Profile of Home Buyers and Sellers,
We’ve all heard of the ‘mobile first’ mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, executive chairman of Google, who said, “If you don’t have a mobile strategy, you don’t have a future strategy.” We recently saw this go from concept to practice when Facebook unveiled its newly designed news feed, which was heavily influenced by mobile design.
Facebook has more than 680 million unique, active viewers on a monthly basis as of their last quarterly report; a demographic so large it certainly cannot go unnoticed or un-catered to.
Dealing with a picky buyer can be a frustrating process. Dan Spransy, President of Realty Executives Cooper Spransy, has his method down hard. “I’ll bring the MLS up and let them drive it and see,” says Spransy.
Why is it that website redesigns with the best intentions always seem to find a way to go awry?
Although every company is different, we tend to see the same types of redesign challenges casting common frustrations to those stuck in the mud of developer contracts, .psd files, and web assets. To spare as many headaches as possible, here are a few critical questions to answer before beginning your next major overhaul or new micro-site.
1. Is now the right time?
It seems trivial to even include this question, but it is arguably the most important. It’s easy to underestimate the types of ongoing necessary resources that can push a project into a delay spiral.
There has been lively debate on the merits of prospecting for leads versus using a paid lead program. At realtor.com® and Top Producer® we provide both solutions—and what we offer is segmented by where your agents are in their careers.
In a conversation with a real estate professional at a recent national convention, I was told an interesting story. This agent was working a builder’s model home one afternoon when a couple in their late 50’s stopped by
We’re super excited to be rolling out some new upgrades to Top Producer® CRM. It’s been lovingly made to help agents and brokers achieve great things.
Top Producer® CRM keeps your business all in one central place
For Rent Media Solutions™ has introduced a new way to search for apartments. Consumers are now able to explore rental listings from within the ForRent.com© branded YouTube
channel.