When the Big Guns Come to Town: How Independent Firms Are Confronting Consolidation
From razor-thin margins to part-time agents, there is good reason for the consolidation currently underway in residential real estate. The...
Marketing
Stop the Staging: Why the ‘Anti-Aesthetic’ Movement Is Redefining Real Estate Marketing
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips,...
How to Build a ‘B-Roll Bank’ for Effortless Content
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips,...
Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to...
SEO vs. Hashtags: How to Optimize Your Content for Peak Search Results
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips,...
Zillow Becomes the Official Partner of Major League Baseball
Zillow® has announced a multiyear partnership with Major League Baseball (MLB), becoming the official real estate and home rentals marketplace...
Your Social Media Profile Is the First Place Clients Look—Make Sure It’s Working for You
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips,...
Howard Hanna Launches ‘Strategic Listing’ Model, but Vows to Work ‘Within the Rules’
Above, Howard "Hoby" Hanna Amid the broader—and increasingly complex—debate over private listings, one of the more independent-minded independent brokerages announced...
Balancing Your Social Content for Better Lead Gen: The 70/20/10 Rule
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips,...
Passive Prospecting: How to Turn LinkedIn Into a Referral Machine
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips,...
3 Ways to Highlight Your Listing’s Neighborhood
Buyers are purchasing more than just a home when they sign their final offer—they’re buying into the entire neighborhood, so it’s a good idea to get acquainted with it yourself to highlight all of its features to potential buyers. Read more.
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