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Marketing Archive
Why is it that website redesigns with the best intentions always seem to find a way to go awry?
Although every company is different, we tend to see the same types of redesign challenges casting common frustrations to those stuck in the mud of developer contracts, .psd files, and web assets. To spare as many headaches as possible, here are a few critical questions to answer before beginning your next major overhaul or new micro-site.
1. Is now the right time?
It seems trivial to even include this question, but it is arguably the most important. It’s easy to underestimate the types of ongoing necessary resources that can push a project into a delay spiral.
There has been lively debate on the merits of prospecting for leads versus using a paid lead program. At realtor.com® and Top Producer® we provide both solutions—and what we offer is segmented by where your agents are in their careers.
In a conversation with a real estate professional at a recent national convention, I was told an interesting story. This agent was working a builder’s model home one afternoon when a couple in their late 50’s stopped by
We’re super excited to be rolling out some new upgrades to Top Producer® CRM. It’s been lovingly made to help agents and brokers achieve great things.
Top Producer® CRM keeps your business all in one central place
For Rent Media Solutions™ has introduced a new way to search for apartments. Consumers are now able to explore rental listings from within the ForRent.com© branded YouTube
channel.
Sometimes, in order to move forward, we must look at what was successful in the past. In the following interview, Dan Elsea of Real Estate One in Michigan tells us what retired home-selling tricks his company has been
Now is a perfect time to reassess and calculate what you need to do to get your goals on track! As we move towards mid-year, it’s time to put pen to paper about what is working (and what isn’t). A
business plan isn’t set it stone, nor should it be a heavy burden. Rather, it’s a roadmap that helps clarify your objectives and how you’re going to achieve them.
Success stems from having established goals and a plan to achieve them. Realtor.com® offers a free tool that allows you to review your last year’s results, set goals for the following year, and calculate just how many activities you will need to engage in to reach your objective. This free tool is designed for agents who have set an ambitious goal for prospecting, sales
While markets differ in various ways, most of us in real estate are playing our game by the same rules. All of us have access to the same quality resources, information and tools of our trade. Why is it then that a select few seem to achieve
NAR PULSE—Whether you need banners, brochures, flyers, or business cards, you can depend on FedEx Office for high quality printing of all your marketing communication needs. When you enroll by May 31, 2013 you save 40 percent
With more than 25 years in the business, David Schoner is recognized as one of the nation’s leading experts in new-home sales and marketing. As the previous owner of Schoner Research and the New Jersey New Homes Guide, he’s worked for the past 17 years as vice president, Coldwell Banker NRT, responsible for all New Homes Division operations. In this interview, Schoner shares his insights on the rebound in new-home sales and how brokers can best build this important revenue stream.
The most important asset within your company is the people.
Attracting the right people means appealing to those aligned with your values and vision and giving them a compelling reason to say yes
If you’re like most business owners, you probably assume your client relationships are pretty good. After all, you have enough clients to still be in business (which, in light of our recent economic death spiral,
Central to any type of ownership change and/or restructuring is determining the value of your business. You need to understand the market value of your business when exchanging ownership shares,
If you had to hire a real estate professional to sell your home, or to help you buy a new one, would you hire “you” to do the job? If the answer is yes, then list all the reasons why. If the answer is no, list all of the reasons why not.
As you consider the above, do not get complacent. I have often heard the following refrain from real estate professionals.
Buying and selling a home is an infrequent, emotional event in one’s life. Because of the emotional aspects of this event, a real estate professional will always be needed, to help fulfill the emotional need and provide support for buyers and sellers.
Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on; does your brand need a Mobile Website or App. The jury is still out,
