RISMedia’s Real Estate CEO Exchange
September 9 & 10, 2014
The Yale Club – New York, N.Y.
Raising Your Value Proposition: Key Strategies for Operating in Today’s Economy
Please click here for more information regarding the 2014 event.
∗OPENING KEYNOTE PRESENTATION∗
The Power Broker Perspective: Running and Operating a Brokerage Firm in Today’s Market
Intero Real Estate founder and real estate industry veteran, Gino Blefari, will provide an overview of the challenges and best practices of profitably operating a brokerage firm in today’s recovering market. Blefari will share his first-hand experiences related to: budget and overhead; recruiting, motivating and retaining agents; expansion and downsizing; technology; and other essential factors related to raising your firm’s value proposition in an unpredictable economy and gradually recovering national real estate market.
Keynote Speaker: Gino Blefari, Founder, President & CEO, Intero Real Estate
The Future of Affiliated Business Arrangements: How to Protect Mortgage, Title, Insurance Revenue … and More
The prominence of the Consumer Financial Protection Bureau (CFPB) has raised concerns surrounding compliance and regulations, impacting everything from the Fair Credit Reporting Act and the new Qualified Mortgage Rule to the Real Estate Settlement Procedures Act. The implications for Affiliated Business Arrangements between brokerages, franchises and financial service providers are profound. This session will address: the state of the ABA market and the trends at the local level; which ancillary services are under heightened scrutiny under new regulations; new services/practices that have emerged; how to improve the consumer experience under the new guidelines; structures for ABAs that help mitigate compliance risk and maximize cooperation/transparency and data sharing with affiliated services.
Moderator: Ed Krafchow, Chairman & CEO, Better Homes and Gardens Real Estate, Mason McDuffie
Merle Whitehead, President & CEO, Realty USA
Joan Docktor, President, Berkshire Hathaway HomeServices, Fox & Roach, REALTORS®
Richard L. (Dick) Schlott, Chariman & CEO, Gloria Nilson & Co. Real Estate
Turning Don’ts into Do’s: How Brokers Can Benefit from their Biggest Mistakes
While we often hear about the best practices of real estate leaders, we rarely hear about their worst decisions. In this unique session, Power Brokers from key regions across the United States will candidly share some of the biggest mistakes they have made in operating and growing their real estate firms … and how these mistakes proved invaluable.
Moderator: Helen Hanna Casey, President, Howard Hanna Real Estate Services
David Romero, President & CEO, CENTURY 21 Award
Mark Stark, CEO, Berkshire Hathaway HomeServices Arizona and Nevada Properties
Kevin Levent, President & CEO, Better Homes and Gardens Real Estate Metro Brokers
Sponsored by Better Homes and Gardens Real Estate
Sponsored by Citi
Creating a Winning Culture for your Firm
How to retain top producers, attract younger agents and gain marketshare
Keynote Speaker: Vince Leisey, Broker, Coach Speaker, Berkshire Hathaway HomeServices Ambassador Realty
Stand-out Strategies: Marketing Tactics that Deliver on Differentiation
From creating social media ROI to reviving print promotions, today’s Power Brokers are focused on marketing strategies that show savvy and innovation…and a comprehensive understanding of what resonates with their clients and prospects. In this session, marketing experts from leading real estate firms will not only ‘tell’ but also ‘show’ some of their top marketing campaigns.
Moderator: Ken Baris, President, Jordan Baris REALTORS®
Crystal Gardner Phillips, Director of Marketing, Gardner REALTORS®
Marshall Saunders, Co-Broker/Owner, RE/MAX Results
Charlie Young, President & CEO, ERA Real Estate
Jennifer Marchetti, Senior Vice President, Marketing & Communications, Better Homes and Gardens Real Estate
Alon Chaver, Vice President Industry Services, Trulia
The Franchise Perspective: One-on-One with Dave Liniger
RISMedia President & CEO John Featherston goes one-on-one with legendary real estate veteran Dave Liniger to discuss the state of the real estate industry from the large franchise perspective. This session will include an opportunity to share your questions with Dave and John.
Keynote Speaker: Dave Liniger, Founder & Chairman, RE/MAX
Arming your Forces: Recruiting, Retaining and Motivating Must-haves
Selecting, training, motivating and retaining the right agents are essential to any brokerage firm’s ability to compete. In this session, learn what today’s current and would-be top producers need most from their brokers, and how you can increase your success by increasing their success.
Moderator: Steve Rodgers, President & CEO, Real Living Lifestyles
Anthony Hitt, CEO, Engel & Volkers North America
Mike Schlott, President, The Randall Family of Companies
Employee Mobility Trends Affecting Residential Real Estate Brokerages
Corporate and government mobility, both in the USA and abroad, has long been an important influence on housing market activity… but how big is this market segment today? And is it still viable for real estate brokerages? Mr. Kelleher will provide a state-of-the-union perspective on the mobility industry, including customer referral volume trends and changing employee needs, employers’ assistance policies, and relocation department expectations.
Keynote Speaker: Kevin Kelleher, President & CEO, Cartus
Sponsored by Trulia
Big Data: Real Estate’s New Frontier
The era of Big Data is upon us. The power of data and analytics is profoundly altering the real estate landscape. Capturing data-related opportunities to enhance revenues, increase productivity and establish entirely new business puts demands on brokerages – requiring not only new talent and investments in information infrastructure, but also significant changes in paradigms and training. This session will address the emerging Big Data trends in real estate, outline the scope of the opportunity for brokers and their teams.
Dave Garland, Principal, Rainmakers Group
Dale Ross, CEO, Realtors Property Resource®
Mike Ryan, Executive Vice President, Global Communications and Branding, RE/MAX
Mark McLaughlin, CEO, Pacific Union International Inc.
The Move-up and Luxury Marketplace: Why High-end is on the Rise
Keynote Speaker: Paul Boomsma, President, Luxury Portfolio Intl., COO, Leading Real Estate Companies of the World
The Ultimate Power Broker Open House
A private tour of one of Manhattan’s most luxurious listings
*Check back for session and speaker updates.
* * *
RISMedia’s Power Broker Forum, Reception & Dinner at NAR Annual
November 7, 2014
New Orleans, La.
Please click here for more information regarding the 2014 event.
* * *
RISMedia’s Power Broker Forum & Reception at the NAR REALTOR Party Convention & Trade Expo
May 15, 2014
The Marriott Wardman Park Hotel
3:30 – 5:00 pm
Marriott Ballroom Salon 1
Power Broker Strategies for Increasing Productivity and Profit
RISMedia’s Power Broker Forum at the NAR REALTOR Party & Expo (formerly NAR Midyear) assembled a panel of leading brokers to discuss strategies for enhancing productivity and profitability by better identifying the wants and needs of today’s buyers and sellers of real estate. From creating targeted marketing campaigns to deploying the right technology, the Power Broker Forum revealed how today’s top brokers are enhancing the customer experience in today’s new real estate environment.
Special Thanks to this Year’s Moderators and Panelists:
President & CEO
Long & Foster Brokerage, Long & Foster Real Estate, Inc.
NM Management/CENTURY 21 New Millennium
Berkshire Hathaway HomeServices The Preferred Realty
Jordan Baris REALTORS