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Case in Point: Coaching = Profitability

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Three agents discuss how Coaching has helped increase their profitability

Q: How has Coaching made a positive impact on your bottom line?

Paul Hunter
RE/MAX Gateway
The Hunter Group
Years in real estate: 5.5
Regions served: All of Northern Virginia, including the Washington, D.C. suburbs
Years with Buffini program: 5.5 years
Gross sales for ’06: $21 million

Being in ClubNetTM Coaching has made a huge impact on my bottom line. I started in the real estate business using traditional prospecting and personal promotion methods and soon found out that I was spending a lot of money on marketing. I was lucky enough to start working with a Coach from Buffini & Company early in my career; I was able to drastically reduce the money I was spending and my production went up. By trusting and working the system, I’ve been able to build a solid business. My involvement with Coaching is not only instrumental in keeping me focused on my business goals, but has more importantly allowed me to devote more time to my family and myself. I’m building a solid business and at the same time building a healthy balance between work and home.

I stay active in ClubNet Coaching by serving as a Small Group Leader, helping to organize the Regional ClubNet Meetings, attending five to six Buffini events a year, and listening to the monthly Coaching Calls. I’m also a Certified Mentor, which allows me to teach Buffini & Company’s 100 Days to Greatness® training program. Buffini has given me many options to stay on track and I believe my success is due to the fact that I take advantage of all the different services they offer. This way I stay focused on doing the right activities.

Carole Souza
Gallagher and Lindsey
Years in real estate: 5
Regions served: Alameda, California
Projected Gross Sales for ’07:
$14 million

My profitability has tripled since I started with Buffini Coaching. Coaching keeps me aligned with my values in every area of my life, so by focusing my energy on creating continual growth in all of these areas, my bottom line is always impacted in a positive manner. Coaching also helps me stay connected with managing my goals. I have almost complete control over my income level and the potential for increasing it. I used to think that as a real estate professional, I was a leaf, subject to whichever way the wind was blowing, but now I’ve come to realize that I’m actually the wind. I can count on achieving every goal I set by managing my expenses and income. When I decided to leave Oregon for California in August 2006, I knew it would be challenging. By applying the Buffini system consistently-and with the support of my Coach in those critical first three months-I’m right back on track. I’m achieving the same goals I’d set back when I was in familiar territory, working with contacts I had been working with for years. I made my first sale my second day on the job here in California-before my license actually arrived in the office. And by the end of the first week, I closed my second sale.

Kathlein Ambridge
EXIT Realty
The Destination Group
Years in real estate: 16
Regions served: Palm Beach County, Florida
Years with Buffini program: 6
Gross sales for ’06: $130 million

As a broker, ClubNetTM Coaching has been absolutely crucial for me. This company is a very big ship and it’s challenging to try and turn around a very big ship in a market that is changing so rapidly. I wouldn’t be able to do it without all the coaching support in conjunction with Buffini & Company’s Turning Point RetreatTM, MasterMindTM and Peak PerformersTM programs. I know a lot of people have said the Buffini system has changed their life, but I have to say the system, and the level of motivation I’ve gotten through Coaching, has saved my life. Without it, I might have lost the ship. All of our agents who are involved in Coaching are getting priority treatment, and my new agents are all required to attend the 100 Days to Greatness® program. Through my Coach, I have developed an effective follow-up program that brings all participating agents together once a month. The Buffini clients who I teach in the 100 Days program, or who subscribe to Coaching on their own, are the ones who are going to be the most successful in building my company in the long-term. RE

For more information, visit www.buffiniandcompany.com.

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