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Company’s 2006 Results: Home Staging Can Make Substantial Impact on a Home’s Marketability

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RISMEDIA, March 1, 2007-From coast to coast, home staging is quickly becoming the industry standard in a competitive real estate market. Real estate agents have always emphasized the importance of appealing to a buyer's emotions when selling a home. New research now validates that theory and local data shows that staging before selling can bring profitable results in a slowing market.

New England Home Staging has released results for 2006 showing their New Hampshire single family home clients, whom received staging service, averaged 106 days on the market before home staging and 39 days on the market afterward. New construction homes averaged 387 days before staging and 58 days afterward. The company has sent out the results to its clients. Results will be posted on the Web site.

These results add positive momentum to the current New Hampshire real estate market and surrounding areas.

What is the difference in staging versus not staging? "Time and money," says Stayci Fast, owner and principle advisor for New England Home Staging. "Our 2006 results show how home staging can make substantial impact on a home's marketability. Our findings continue to impress and we strive to make continued contributions toward advancing the profession."

The firm works closely with many top New Hampshire real estate professionals. Val Munoz , a nationally recognized, top sales producer for Prudential Verani in New Hampshire, finished the year strong when most agents took a huge sales hit in the slowing market. "With a background as a marketing executive for Nike and Disney, I understand the importance of implementing solid marketing and business strategies as a means to a home sale," Munoz says. Among the "extras" she provides her clients: a free two-hour consult with New England Home Staging.

"There is more to this profession than meets the eye," says Fast. "Knowing your buyer demographic is a necessary detail in the process, and this is where decorating and home staging sometimes part ways. We consider who the probable buyer for the property will be based on price point, location, size, age and lifestyle, and we then stage the home to touch the senses of that particular buyer. Whether the home is a million dollar plus property or a pint-sized city loft, we stage accordingly-the Pottery Barn look does not appeal to everyone. Our firm's success comes from having extensive and up-to-date knowledge in the interior design arena as well as having a current New Hampshire real estate license."

For more information, visit www.stagingNewEngland.com or call 1-603-548-3636.

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