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Swanepoel Trends Report Recognizes RealEstate.com for its ‘Online and On-The-Ground’ Strategy

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RISMEDIA, March 12, 2007-RealEstate.com has been named in the 2007 Swanepoel TRENDS Report as one of the Top 10 Trendsetters for 2006. Those considered for this list were named after the four-month study revealed each of the 10 had caused meaningful change and/or introduced dynamic new products during 2006. Referring to its "online and on-the-ground" strategy, RealEstate.com was recognized for integrating an online portal, lead generation system and a traditional real estate office, all under the RealEstate.com brand.

"We're honored to be included with such a great list of innovative industry heavy-hitters," said Kimberly Gorsuch-Bradbury, senior vice president and general manager of RealEstate.com. "2006 was our year to refocus the RealEstate.com business model and as we continue to move ahead in 2007, we're doing so with an eye towards innovation and transparency – everything consumers will need to get an edge when buying, selling, valuing or dreaming of a home."

"Our unique approach to real estate, which combines the RealEstate.com portal with our own RealEstate.com, Realtors® brokerage, puts us in an exciting position to build a new type of hybrid real estate business," said Bret Violette, senior vice president, RealEstate.com Realtors, western division. "Being recognized as a Top 10 Trendsetter is another strong indicator that we're headed in the right direction."

RealEstate.com helps give consumers an advantage during their home buying or selling journey, from the early stages of dreaming through the final stages of moving. The site uses a proprietary, turbo-charged home listings "engine" with access to more than two million listings in order to bring clarity to the chaos. In addition, a robust "Tips and Tools" section provides helpful advice, checklists and guides, all in an effort to help users navigate the process. Together, this comprehensive set of tools, content, listings and services have come together to help consumers "Get the knowledge. Get the edge.TM"

For more information, visit www.realestate.com.

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