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NJ.com Real Estate Driving Home Sales

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RISMEDIA, June 29, 2007–The New Jersey real estate market has a new driving force. This weekend when house hunters set out to look at homes for sale or rent, they’ll be armed with a customized route map. A quick visit to http://www.nj.com/realestate provides all the tools and information a potential buyer or renter needs to locate available homes and plan a road trip to see them.

Sophisticated technology and a smart user interface are changing the way home seekers find houses, apartments, lenders as well as NJ real estate agents and brokers. By providing all the tools in one place, the upgraded site gives everyone in the market for a home a one-source destination. The site even helps with decision making. The first time home buyer might use the site to select an agent or broker. Empty nesters can weigh the options: downsize, buy a condo or rent an apartment.

The centerpiece of the upgraded NJ Real Estate site is the Advance Mapping Tool and Driving Tour functionality. Front and center at the new http://www.nj.com/realestate is an intuitive interactive map. When visitors search homes for sale, they enter their choices including location, number of bedrooms, price range and listing type (Advanced Search offers even more options). Select SEARCH and the map becomes a one-of-a-kind annotated guide showing all the selections. When the visitor is finished, the map and driving directions are printed out and the tour begins!

NJ.com is already a first choice destination for New Jersey local news, information and classified ads. Home buyers often start with a visit to the site because they expect, and get, comprehensive local

New Jersey real estate news and listings. According to Barbara Chodos, General Manager of NJ.com, “NJ.com is already a first-stop for many in the real estate market. With the new tools and easier access to everything a New Jersey home buyer or renter needs, we expect to see a significant increase in traffic.”


Unlike many other sites, visitors to nj.com/realestate come from every stage of the real estate decision-making cycle. Some are deciding whether to rent or buy; others are debating the benefits of a new home vs. an older home or comparing one New Jersey town to another. For each of them, there is much more than the Driving Tour. A quick scroll down the page reveals many more options. For those who are “just looking” tools and resources are a quick link away. Learn about recent home sales, mortgage rates or
foreclosures. Watch videos of local NJ real estate brokers. Select an agent. The sophisticated buyer of residential or commercial real estate will turn to nj.com/realestate again and again to check current information and listings.

NJ.com focuses on the local market. Local New Jersey real estate news is accessed directly from http://www.nj.com/realestate. Since NJ.com is affiliated with 14 New Jersey newspapers, including The Star Ledger and The Times (Trenton), the news is current and comprehensive. All home seekers have the tools, resources and information they need, all available at one site.

The new nj.com/realestate is an example of the unique approach that the site uses — combining smart, technological tools and comprehensive local information to deliver the everyday information local residents and visitors need and want.

“The Driving Tour is the perfect tool for home buyers. It is an excellent example of the way we continually upgrade our site to satisfy the needs of the local market,” states Barbara Chodos.

For more information, visit http://www.nj.com.

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