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Free Tom Ferry TAG Seminars Help Create Value for Real Estate Agents

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RISMEDIA, July 11, 2007—American Home Mortgage has announced the second-half of 2007 schedule for the nationwide The Appointment Game (TAG) seminar series created by renowned trainer and personal coach Tom Ferry. Offered free to real estate professionals through American Home Mortgage’s sponsorship, each TAG event series is a three-day seminar designed to help real estate agents build a more productive and profitable business regardless of market conditions.

“American Home Mortgage is a forward-thinking lender with a rich legacy of supporting the real estate community,” said Ferry, CEO of Success Strategies Institute. “Its sponsorship of my TAG series of seminars across the country is just the most recent example of how American Home Mortgage continues to create value and opportunities for its many real estate agent partners.”

The Tom Ferry TAG Seminar series will kick off the second half of 2007 on July 17-19, in Denver; Colorado, at the Colorado Convention Center. The TAG Seminar series will continue throughout 2007 with three-day seminars already scheduled for July 24-26, in Chicago, Ill.; August 28-30, in Tampa, Fla.; September (specific dates TBD), in Charlotte, N.C.; September (specific dates TBD), in Boston Mass.; October (specific dates TBD), in Phoenix, Ariz.; October 24-26, in Long Beach, Calif.; and November (specific dates TBD), in Atlanta, Ga.

A full schedule of seminar dates and locations, as well as online registration, can be found on Tom Ferry’s Web site at www.yourcoach.com.

According to the company, since American Home Mortgage began to sponsor the TAG Seminar series in 2006, more than 6,000 real estate agents have attended TAG seminars in California (2), Nevada, Florida, Washington and Washington D.C. and learned invaluable appointment-setting strategies to increase sales.

Ferry will appear at all American Home Mortgage-sponsored TAG seminars throughout 2007. He has earned a reputation across North America as a top trainer, motivator and personal coach for professionals in the real estate and financial services industries. Ferry has conducted trainings for more than 130,000 sales people nationwide, and has personally coached 16 of the top 100 agents in the entire country, including the No. 1 Century 21, Prudential and Coldwell Banker agents.

While many of Ferry’s clients earn more than $1 million per year in sales income, his extraordinary track record crosses all financial levels of agents and brokers. Numerous real estate professionals point to Ferry as the catalyst for their achieving new records of productivity.

During the free American Home Mortgage-sponsored TAG seminars, Ferry coaches agents on breakthrough appointment-setting strategies, tactics, techniques and role-playing. At the conclusion of each half-day session, many agents, eager to test their new skills, immediately begin setting appointments and return the next day to share their success stories with Mr. Ferry and their peers. In turn, their testimonials — and more important their results — encourage other agents to test their new appointment-setting knowledge.

Thomas Fiddler, executive vice president, of American Home Mortgage commented, “American Home is pleased to offer this valuable educational resource for our real estate agent partners. In this very competitive market, we believe success more than ever hinges on aggressive sales and marketing techniques. TAG Seminars provide resources that help real estate agents quickly drive more sales.”

In advance of many of the American Home Mortgage sponsored three-day TAG seminars, the Company hosts free half-day proprietary Success seminars featuring Tom Ferry. At these seminars, Ferry covers dozens of fool-proof lead generation strategies that are effective in a changing market. In addition, he shares his skill-building techniques and sales scripts while driving home the importance of accountability in measuring success. During these seminars, Ferry will challenge audience members to measure the outcome of their current habits and behaviors, and by extension, eliminate the ones that are no longer effective while retaining and adding more of the ones that are succeeding.

Fiddler continued, “With all the new challenges facing real estate agents today, it will be important for them to partner with lenders who are interested in their long-term success and committed to offering educational opportunities that provide the needed skills, tools and resources for them to be successful.”

For more information, visit http://www.americanhm.com.

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