RISMEDIA, July 11, 2007—Prudential California/Nevada/Texas Realty continues to build its brand online with the addition of two new agent-friendly Internet partners, Cyberhomes.com and Homescape.com. The Cyberhomes site provides consumers with real estate information that includes more than 100 million property, ownership sales and mortgage records. Homescape provides detailed local property data on more than 1 million listings nationwide through partnerships with a network of 125 online newspaper partners.
“The consumer has led us to the Internet and we’re working to create a better balance between our print and Internet marketing strategies to get the best exposure for our listings online,” said Prudential’s Director of Marketing Cathy Harrington.
With these two new partnerships, Prudential’s Internet marketing strategy now provides its agents’ listings with Internet exposure on a dozen of the nation’s top realty Web sites including Google, AOL, MSN, Trulia, LendingTree and Realtor.com.
Prudential continues to have exclusive access to Yahoo!, one of the most recognized brands online. Agents’ luxury real estate listings get maximum exposure on LuxuryRealEstate.com and UniqueGlobalEstates. Prudential CA/NV/TX agents’ suite of online tools also includes instant home valuations through Zillow.com and satellite imaging through Microsoft’s Virtual Earth.
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