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Prudential Arizona Properties Demonstrates Success in Converting Web ‘Surfers’ to Buyers

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RISMEDIA, July 19, 2007—With an estimated 80% of home buyers nationwide starting their home pursuit on the Internet, capturing online referrals is essential for today’s real estate brokerages.  

Director of eCommerce for Prudential Arizona Properties Chris Heagerty and her support team take a leading position in the Prudential Real Estate network when it comes to converting online “surfers” to actual buyers.  The success ranks Prudential Arizona Properties #1 among 2,100 Prudential Real Estate Affiliate offices throughout North America.  The buyer statistics are based on Internet referrals generated by an exclusive partnership between Prudential Real Estate and Yahoo.com.

Heagerty credits in-depth and ongoing eCommerce training offered by the company for the conversion success that Prudential Arizona Properties enjoys with the online real estate shopper.  

Heagerty also cites outstanding client service, saying, “We have excellent Customer Account Managers whose main responsibilities focus on serving the customer with timely response, facilitating financing, and connecting the customer with his/her own professional Sales Associate at the appropriate time.  Our response time of one hour or less from client inquiry is critical to our success.”

The Yahoo/Prudential alliance brings to Prudential Arizona Properties’ home sellers access to the Online Seller Advantage program (OSA) which provides more exposure to home buyers.  Each of Prudential Arizona Properties listings that are in the OSA program receive a Yahoo yard sign rider with a unique number that home buyers can use on Yahoo.com to get detailed information on the listing.  OSA also provides sellers real time information about market conditions and consumers looking in the area.

 “Our eCommerce division led by Chris Heagerty connects interested parties with experts who guide them through the transaction process with the highest standard of client care,” said Prudential Arizona Properties President and CEO Margaret Dixon. “Chris and her team continue to provide our sales associates with the skills and training needed to stay ahead of the trends and to serve this incoming client base.”  

To her role at Prudential Arizona Properties, Ms. Heagerty brings leadership and training experience from eRealty.com, the company that originally developed the software and the relationship with Yahoo.com which is now utilized by all Prudential Real Estate Affiliates in North America. 

Prudential Arizona Properties’ corporate headquarters is located on the Prudential Campus at North 71st Street and Scottsdale Road. Office locations include: Chandler, Fountain Hills, Gold Canyon, Gilbert, Phoenix/Paradise Valley, Payson, Pine, Scottsdale (2), North Scottsdale, and the Northwest Valley.

For more information, visit www.pruaz.com.

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