RISMEDIA, July 20, 2007—HomeVestors of America, Inc., the company famous for its “We Buy Ugly Houses®” billboards, has launched a redesigned Web site, www.homevestors.com, to better serve the company’s rapidly growing online customer base.
“The roots of our company began with outdoor advertising, which continues to be the hallmark of our brand,” said John Hayes, president and CEO of HomeVestors. “But tens of thousands of our leads come from our Web site. And our company is proof that American consumers are turning to the Internet in growing numbers to buy and sell residential real estate.”
The home page of the redesigned Web site now has four main portals through which visitors can begin their online search. The portals include “Sell a House,” “Buy a House,” “Invest in Real Estate,” and “Buy a Franchise.”
According to the company, with an estimated 300,000 online hits each month, the HomeVestors Web site now offers better navigation and tailored information to serve homeowners, independent real estate investors, first-time home buyers and the prospective franchise owner looking to join the growing 260+ locations across the nation.
“Buying ugly houses is just part of what HomeVestors does,” Hayes said. “We not only help homeowners out of ugly real estate situations. People also come to us to buy our rehabbed homes, and a growing number of investors buy homes from our franchisees ‘as is’ to rehab on their own. Add to that our plans to double our franchise network, and we now have a Web site that addresses all of those needs in detail.”
For more information, visit www.homevestors.com.
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