50 Days of Leaders: Creating a Winning Marketing Strategy

RISMEDIA, September 14, 2007–Even though Stefanie Pratt entered the real estate business during a time when technology was driving practically every system, she created a successful business using a marketing strategy that includes the ‘best of’ traditional methods. Read why these efforts made her an obvious choice for this year’s Realtors on the Rise.Stefanie Pratt
Coldwell Banker Devonshire Realty
Champaign, Illinois

In real estate since: 2003 Award-winner: Each year, Pratt has made the President’s Circle for Coldwell Banker, ranking in the top 10% or higher for sales internationally. Giving back: Pratt donates $100 to a local not-for-profit organization for every home her team sells over $100,000, “which I started in 2006 to honor Coldwell Banker’s 100th anniversary.”

Stefanie Pratt uses a variety of methods for marketing: a monthly billboard; monthly seed packets-postcards with either recipes or funny cartoons; and at least twice a year she works with local businesses to send out coupons to past sellers and buyers. “I am currently doing a radio promotion called the Ultimate Open House, which consists of hosting three different types of homes open, with over 12 vendors promoting their services for homeownership.”

From their impressive sales figures, to their innovative marketing strategies, to their community involvement, Real Estate magazine’s editors have chosen 50 Realtors on the Rise, selected from hundreds of candidates. We congratulate this year’s winners on stepping up, pushing forward and committing to the real estate marketplace.