Expand Your Education with These Courses from
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
ACE: Purchase Reverse Mortgage Course.
At Home with Diversity.

Taking a Back to Basics Approach

Have a comment on this article? Share on Facebook!


More than 1,000 attend RISMedia’s 18th Annual Leadership Conference

RISMEDIA, September 17, 2007–Amid the real estate industry’s current mortgage issues, market shift and flurry of agents, this year’s RISMedia Leadership Conference seemed more relevant than ever.

More than 1,000 industry professionals converged on New York City earlier this month for the Conference-now in its 18th year. With more than 80 speakers, this year’s event certainly had no shortage of top industry players. The opening session alone-titled “Critical Issues Facing the Industry Today”, included Ed Krafchow, Prudential CA/NV/TX Realty; Sherry Chris, Coldwell Banker; Howard “Hoddy” Hanna III, Howard Hanna Real Estate; Dottie Herman, Prudential Douglas Elliman; Ron Peltier, HomeServices of America; Alex Perriello, Realogy Franchise Group; J. Lennox Scott, John L. Scott Real Estate; Brenda Shipplett, Long & Foster Real Estate; and Merle Whitehead, RealtyUSA Real Estate.

However, some of the most talked about sessions at this year’s Leadership Conference were the ones that focused on the basics in both agent education and marketing: “A Lesson in Education-Essential Methods for Retraining Agents for Today’s Market” (facilitated by Kim Ades, president of Opening Doors) and “A Re-education: Getting Back to Basics” (facilitated by Mark Leader, CEO of Mark Leader Courses). Some of the marketing offerings included, “A New Plan? Marketing and Technology Strategies that Will Impact Your Bottom Line Today” and “The Perfect Marriage-Integrating Print and Online Advertising Strategies to Increase Your Revenue Now.”

Also top of mind was the increasing prevalence of agent teams. Attendees flocked to two different sessions, both moderated by industry veteran Ralph Roberts: “From A to Z-How Do I Form and Lead a Championship Agent Team?” and “A New Opportunity? How Brokers Can Succeed with Agent Teams.”

Held September 5-6, the two-day event offered four educational tracks, including Marketing & Technology, Recruitment & Training, Business Development and Relocation. Attendees also had the opportunity to mingle with colleagues, industry VIPs and leading industry service providers during various networking receptions-all held on the trade show floor.

RISMedia’s next educational event will be the Power Broker Forum held in conjunction with the NAR Annual Conference and Expo, this year in Las Vegas. To learn more about this upcoming event and how to attend, click here.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Categories: Uncategorized

Copyright© 2015 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>