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How to Market Homes with Turnkey Interior Design

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RISMEDIA, Oct. 10, 2007-Boca Raton is a desirable location that draws people who move from all over the globe. One effective way for a builder to attract buyers from outside the area is to furnish a home so it is ready for move-in, says real estate broker John List of Platinum Estate Properties.

“They tend to view a turnkey home as a blessing,” he notes. “The furnishings are all there, the paintings are on the walls, and it’s already accessorized. They don’t have to worry about decorating long distance, or anything else except bringing their clothes and a toothbrush.”

List has worked with Robb & Stucky Interiors to furnish homes on the market.

“A large resource like Robb & Stucky is very helpful,” he says. “They have everything at their fingertips. If a home buyer wants to change a few things to personalize the interior, a Robb & Stucky designer can do it easily.”

Local buyers may begin shopping for a new home thinking that they will bring their furniture with them. But when they view a furnished home, they may change their minds.

“They see a fresh new look where every detail has been thought out, and they love it,” he says. “It’s something they didn’t expect, and they can really visualize themselves living there. Sometimes they decide to offer their existing home for sale furnished so they can have the new interior design, and everybody is happy.”

Sonia Longchamp, an interior designer at Robb & Stucky at Mizner Park in Boca Raton, said that designing an interior to ready it for sale, has become even more important in today’s competitive real estate market.

“A beautifully designed interior makes a home stand out from others,” she said.

Founded in 1915, in Fort Myers, Florida, Robb & Stucky is a nationally recognized interior design and premier home furnishings retailer with showrooms in Florida, Texas, and Arizona. Robb & Stucky offers a unique lifestyle shopping experience with an unparalleled collection of fine furnishings and award-winning ensemble of designers. Celebrating more than 90 years, Robb & Stucky recently opened showrooms in Orlando and Palm Beach Gardens, Florida, and Dallas, Texas. The outdoor division of Robb & Stucky expands with the opening of showrooms in Boca Raton, Orlando, and Palm Beach Gardens, Florida, and Chandler, Arizona.

For more information, visit www.RobbStucky.com.

Robb & Stucky is certified by the state of Florida to practice interior design, license number IB0000745. The company is an industry partner with the American Society of Interior Designers.

master-bedroom.jpg Master bedroom

A beautifully designed interior can be an important draw for buyers who come from other countries and prefer to move into a home that is ready to live in. In this bedroom designed by Sonia Longchamp, ASID, of Robb & Stucky Interiors in Boca Raton, the bed floats in front of glass doors instead of backing against a wall. The owners will wake each morning to a direct view of the ocean.

master-sitting.jpg Master sitting

In this master suite designed by Sonia Longchamp, ASID, of Robb & Stucky Interiors in Boca Raton, a Crema Marfil floor defines a cozy sitting area from the adjacent bedroom, which has a sunken wood floor.

living-room.jpg Living room

A comfortable seating group surrounds the fireplace in this living room designed by Sonia Longchamp, ASID, of Robb & Stucky Interiors in Boca Raton. Offering a furnished home for sale can attract buyers who prefer to have someone else create a perfect décor before they move in.

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