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Real Estate Search Technology Helps Users Find Relevant Real Estate

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RISMEDIA, Dec. 21, 2007-Real estate Web site Zillow.com launched Zillow® Smart Search, a dynamic new version of its search system, along with enhanced Neighborhood Pages that make it easier than ever for consumers to zero-in on homes most relevant to them and become smarter about the characteristics of surrounding areas.

According to the company, Smart Search uses patent-pending search technology that tightly integrates Zillow’s vast amount of real estate data with its mapping technology to provide users meaningful results through an intuitive, dynamic display. The technology enables Zillow visitors to customize their searches and view results in real time across multiple regions, simplifying real estate search in ways not previously available. Specifically, Smart Search offers:

- Geographic boundaries. No need to scroll through pages and pages of data, Smart Search presents information at-a-glance through a map-based display that now includes boundaries at the state, county, city, ZIP code, and in many cases, neighborhood levels. Choose to view all homes, or those that are for sale, recently sold, or have a Make Me MoveTM price and further narrow searches with details such as number of bedrooms or price range. Results will identify the number of homes that match each search within the boundaries.
- Dynamic, real-time updates. Designed to handle complicated and simultaneous queries, Smart Search enables users to alter search parameters or zoom in or out on the map and see results update on the fly, without the need to refresh.
- Detailed Snapshots. See quick-read details of a specific area via a pop-up window. Based on the criteria, this could include population, median sale price and the Zindex® home value indicator. Unlike most real estate sites, Zillow tracks data on nearly all U.S. homes, not just those that are currently on the market or have recently sold, which is helpful to those looking for broader perspective on a particular market.
- Improved results for multi-unit buildings. It is now far easier for users to find details about condos or multi-unit buildings through the initial results page. A special icon denotes these types of homes so users can easily identify a specific type of home.

“Smart Search sets a new standard for online real estate search and solves one of the biggest challenges on the Internet today by taking an enormous amount of data and displaying it in a way that is easy to digest and meaningful to each of our users,” said David Beitel, chief technology officer at Zillow. “At Zillow, we recognize one size does not fit all when it comes to homes and we’ll continue to introduce cutting-edge technologies and resources like Smart Search and neighborhood pages to help users customize their experience and quickly locate relevant information in a simple and seamless way.”

Zillow also launched more than 7,000 re-designed neighborhood pages in more than 130 cities nationwide, incorporating valuable user feedback. These revamped pages provide an in-depth look at a neighborhood, integrating public demographic information as well as data that is unique to Zillow like the Zindex and home value trends across neighborhoods and other regions. These pages now include snapshots on Affordability, Homes & Real Estate, People, and Discussions, a popular forum Zillow introduced earlier this year to help community members ask questions and have conversations with current or potential neighbors.

The company says that the neighborhood pages are also now easier to find, accessible through the home page, through links embedded in Smart Search results, and on individual home detail pages, which Zillow provides for more than 70 million homes nationwide.

For more information, visit www.zillowblog.com.

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