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RISMEDIA, August 9, 2007–Prudential Real Estate Affiliates, Inc., a Prudential Financial [NYSE: PRU] company, has announced second-quarter growth activity resulting in 13 newly affiliated companies and numerous mergers or acquisitions with existing companies. This added 30 additional offices to the Prudential Real Estate Network.

“Our presence was solidified in several key markets, and we have moved into areas where we did not have a presence,” said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. “All of these new companies have the same core values of integrity and quality service that consumers associate with Prudential Real Estate.”

Among the transactions, Prudential Georgia Realty acquired Century 21 Hand
Real Estate in Newnan, thus adding 31 experienced real estate sales professionals. Prudential Georgia Realty also had one of its busiest hiring periods ever, adding 120 sales professionals, a 10% increase.

First Realty GMAC Real Estate, a top 10 GMAC company since 2000, affiliated into the Prudential Real Estate Network and now operates as Prudential First Realty. The company has 285 sales professionals throughout Iowa and the metro Des Moines area.

Other mergers and acquisitions include:

Headwaters Realty by Prudential Montana Real Estate in Twin Bridges, Mt., and Sheridan, Mt. The company uses its strong local knowledge and continued education to give the best service to help buyers and sellers achieve their real estate goals.

Western Hills Realty by Prudential Triple S Realty in Cortez, Co., known for their experience and knowledge in Southwest Colorado.

Northwest Corner Properties by Prudential Northwest Realty in Torrington, Ct., known for their specialized local knowledge of Litchfield and Hartford counties.

Colquitt-Carruthers of Federal Hill, LLC by Prudential Carruthers, REALTORSR in Baltimore, Md., a full service real estate company.

In addition, several new high-quality, service-driven companies have affiliated with the Prudential Real Estate Network, including:

Prudential Coastal Properties in Destin, Fla.

Prudential First of Knoxville Realty in Knoxville, Iowa.

Prudential First of Pella Realty in Pella, Iowa.

Prudential Professionals Realty in Lyndhurst, N.J.

Prudential American Homes Real Estate in La Grange, Ill.

Prudential Plus Realty in Hutchinson, Minn.

Prudential Lakeshore Realty in Milwaukee, Wisc.

Prudential Holley Properties in Navarre, Fla.

Prudential Ronan Realty in Tottenham, Ontario, Canada

For more information, visit www.prudential.com.

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