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InternetCrusade, RISMedia Reach Agreement to Merge Web Tech & Media Savvy at RealTown.com Portal

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RISMEDIA, Jan. 7, 2008–InternetCrusade® and RISMedia have announced a new partnership in RealTown, a trademarked Nevada corporation that owns and operates the RealTown.com real estate web portal. The alliance between the companies fuses the resources of two real estate-industry powerhouses to develop a social network for real estate professionals and consumers that is rich with content and tools.

“Combining the strengths of RISMedia and InternetCrusade is a natural,” said Saul Klein, CEO of InternetCrusade and also now the new CEO of Point2 Technologies. “RISMedia is a quality organization, well-respected throughout the industry. We could not be more pleased with this new relationship and believe the synergy between our two organizations will prove to be staggering.”

“We are a media company, we have tens of thousands of unique visitors coming to our site each month, viewing hundreds of thousands of pages of information on all aspects of residential real estate,” said RISMedia President & CEO John Featherston. “Our readers are real estate professionals who, despite the changing market, are having success servicing today’s home buyers and sellers. After months of research and surveying our readers, it became obvious that they are looking for an independent, robust, online real estate community that would help them become even better at providing solutions for today’s real estate consumers.

“RealTown and InternetCrusade have long been leaders in guiding the real estate industry into the technology age,” continued Featherston. “The creation of RealTown has already been received positively by our readership. We are proud of the fact that more than 70,000 active members have already joined and endorsed RealTown by choosing to spend their valuable time contributing to the development of RealTown.com.”

Without any formal membership drive, RealTown is experiencing viral growth, witnessing on average 100 new members a day, and housing more than 4,000 member blogs, 17,500 blog entries in addition to more than 52,000 community generated messages.

The collaboration will provide members and subscribers of both RealTown and RISMedia the opportunity to establish an online presence in an advanced social networking environment, create market-area expertise and credentials, access an expanding knowledge base of nearly 1 million posts and articles, tap powerful marketing tools, get free online coaching and mentoring, and become part of a powerful referral network.

InternetCrusade will also work closely with RISMedia to develop new technology initiatives that will further serve the needs of today’s real estate community.

“This is only part of our ongoing effort to align RealTown.com with the most respected names in real estate,” Klein said. “As Kevin Kelly stated: ‘No one is as smart as everyone.’ RealTown is the destination of choice for real estate professionals and consumers.”

InternetCrusade powers the RealTown.com real estate portal, the industry’s oldest and most-respected real estate network featuring a variety of online communities as well as a wealth of community-created content. Over the years, real estate professionals have made nearly 1 million posts to RealTalk and other public and private communities that are part of the RealTown network. InternetCrusade is also the exclusive technology and content provider for e-PRO, the Technology Certification Program of the National Association of REALTORS®.

RISMedia is a leader in providing industry news and business development strategies to hundreds of thousands of real estate professionals on a daily and monthly basis. InternetCrusade will now play a critical role in designing and powering RISMedia’s many technology initiatives.

For more information, contact Rich Hudson at Rich@InternetCrusade.com or call him at 1-866-377-0627.

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