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B2B Microsite Launched for Real Estate Brokers/Owners

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RISMEDIA, Feb. 27, 2008-Genex, an Internet development agency, announced that is has been selected by Better Homes and Gardens Real Estate LLC to design and implement a residential real estate Web portal for consumers. Better Homes and Gardens Real Estate LLC (“BH&G Real Estate”) is developing a new international residential real estate franchise network with an anticipated consumer launch in July. The company is the latest growth initiative of Realogy Corporation, the world’s largest real estate brokerage franchisor.

“Consumer interest in all things real estate makes this a fantastic project,” said Walter Schild, founder and CEO of Genex. “The evolution of Web technologies and the increasing sophistication of the online consumer present a great opportunity to innovate with content, tools and community in a unique and powerful way.”

According to the company, Genex began work on phase one of the project in December 2007 and has already completed an invitation-only, business-to-business microsite for the membership development arm of BH&G Real Estate. The microsite includes a flash-based multimedia interface, video avatars, media center and corporate blog designed to communicate the new brand’s value proposition and service platform strategy to prospective affiliates of the brand. Real estate brokers and owners can request a password to the site by visiting www.bhgrealestate.com.

“Genex has quickly demonstrated its ability to capture the spirit of our new brand,” said Sherry A. Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Over the next several months, we will work with Genex to build a real estate Web destination that consumers will enjoy using and that sets a new standard for the real estate industry. The site is a key component of our strategy to establish meaningful, long-term relationships between consumers and our brand affiliates.”

For more information, visit www.bhgrealestate.com and www.genex.com.

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