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Achieving Realistic Pricing – The Secret to Selling a Home in Today’s Market

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RISMEDIA, March 3, 2008-Accurately pricing a home based on current market conditions is often the key factor between rapidly selling a house and slowly finding a buyer, according to leading real estate sales associates in Monmouth and Ocean Counties, New Jersey.

michael2.JPGThis home selling advice comes from Diane Turton, Realtors’ 32 sale associates who earned the coveted 2007 New Jersey Association of Realtors (NJAR) Circle of Excellence Sales Award®. Circle of Excellence Gold Award recipient Michael Milano, who is based in the firm’s Brick office, reports that properly pricing each client’s home was the number one reason why he and his team sold 39 homes valued at over $20 million last year. Diane Turton, Realtors also had nine sales agents whose work merited the Silver Award and 22 agents whose efforts earned them the Bronze Award.

“Our Circle of Excellence honorees are the Best of the Best,” said Diane Turton, the firm’s founder, owner and broker of record. “They are sales associates who are dedicated to their profession, totally service oriented and superb marketers of homes.”

The NJAR Circle of Excellence is divided into four categories: Platinum, Gold, Silver and Bronze. Sales associates qualify for awards based on their annual sales in dollars and the number of units sold. Also, awards can be based solely on the number of units sold by a sales associate in one year.

Diane Turton congratulates the firm’s NJAR Circle of Excellence sales associates:

- Gold Award (produced at least $15 million in annual sales and a minimum of 25 units sold or a total of 90 units sold in one year): Michael Milano, Brick.
- Silver Award (produced at least $7.5 million in annual sales and a minimum of 20 units sold or a total of 70 units sold in one year): Susan Anderson, Beach Haven office; Edward Vespi, Brick; Toula N. Rosebrock, Lacey; David Turton and Tina McGowan, Point Pleasant; Melissa Raffay, Sea Girt; Erin Hunt and Barbara Furdyna, Spring Lake, and Colleen Lindsey-Silver, Toms River.
- Bronze Award: (produced at least $3 million in annual sales and a minimum of 15 units sold or a total of 30 units sold in one year): Joseph Johnson, Suzanne Van Schoick and William Wheeler, Bay Head office; Jessica Brinegar and Virginia Messec, Beach Haven; Rick Margin and Tracy A. Morano, Brick; Tina Polhemus, Jackson; Patricia Thomas and Robert McLaughlin, Lacey; Jennie Bornhoeft and Rick Salzer, Middletown; Patrick Parker, Rosemarie C. Villanova and Ed Scullion, Ocean Grove; Diane Santos, Point Pleasant Beach; Ed Pasick and Linda Busichio, Point Pleasant; Amy S. Orlando, Rumson; Gail Kritch, Sea Girt; Denise Godfrey and Colette Gioia, Toms River.

For more information, visit www.dianeturton.com.

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