Welcome!




Expand Your Education with These Courses from
Time Management: Skills for Sales Success: Part Two.
Customer Relationship Building: Skills for Sales Success: Part Seven.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Accredited Buyer's Representative.
At Home with Diversity.

Best Practices – Preparing for a Balanced Market

Have a comment on this article? Share on Facebook!

By Paige Tepping

RISMEDIA, March 5, 2008-In 2008, smart brokers are taking a step back and putting a special focus in on putting business back into the business of real estate. According to Steve Barnes, President/COO of Coldwell Banker United, Realtors, he’s noticed that many brokers have become somewhat complacent due to the double-digit sales increases seen over the past few years. “Maximizing our facilities and marketing dollars to reflect our strategies and market conditions will be important,” he says. Here, learn how Barnes has set out to redefine his company’s value proposition.

barnes_steve.jpg

  

Steve Barnes
President/COO
Coldwell Banker United, Realtors
Houston, Texas

 

Region served: Houston
Years in real estate: 29
Number of offices: 27
Number of agents: 904
Average sales price: $234,000
Average time on market: 72 days
Favorite thing about Houston: “I really enjoy the diversity in Houston and the genuine, caring people.”
If I weren’t in real estate: “I would be traveling across the United States, experiencing the vast beauty of the country with my lovely wife.”
Motto: “Focus more on strategic doing, and less on strategic thinking.”

Describe your current market conditions.
Houston is actually holding steady while most of the nation continues wrestling with the persistent effects of the real estate downturn. Although sales were down by 4% for 2007, the average sales price has increased by 4%. I expect 2008 to witness a reduction in sales and construction, but these issues will be offset by the continued, though modest, price gains.

What are some of the biggest trends and changes for 2008?
Brokers and owners will have to focus on “putting business back into the business of real estate.” We’ve all become somewhat complacent due to the double-digit sales increases seen over the past few years. Maximizing our facilities and marketing dollars to reflect our strategies and market conditions will be important. Our firm is implementing a strategy for the new year cemented in redefining our value proposition along with a strong emphasis in recruiting, performance coaching and increasing target market share.

What role do professional partners, like American Home Shield, play in your business development efforts?
Our relationship with real estate service providers like American Home Shield allows us to provide additional value to our buyers and sellers through a one-stop-shopping experience. Co-branding products and services with AHS enables us to bring more power to the marketplace.

How do home warranties help with home sales?
A property with a home warranty is less likely to have a lawsuit associated with it. Pre-purchasing the home warranty gives the seller peace of mind, as well as reducing days-on-market. The Coldwell Banker Home Buyer Ready Program we use calls for the placement of a home warranty by the seller during the listing period.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Categories: Uncategorized

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>