RISMEDIA, April 16, 2008-A new online class by journalist, PR expert and former Congressional press secretary Edward Segal shows real estate agents and brokers how to generate free publicity to help build their reputations, get more listings and sell more properties in this challenging housing market. Segal is the CEO and communications director of the 1,700 member Marin Association of REALTORS(R) in Marin County, Calif.
The Profit by Publicity professional development course features hundreds of proven and effective PR tips, tools and solutions that can provide real estate professionals with a competitive advantage in the marketplace.
The class is based on Profit by Publicity, Segal’s how-to PR handbook that was published recently by the Marin Association of Realtors, and the seminars and workshops he conducts for the National Association of Realtors®, California Association of Realtors®, and local Realtor® associations.
The online class includes case studies and easy-to-follow advice real estate agents and brokers can use immediately to publicize their services, expertise, activities and accomplishments; ensure successful media interviews; use the Internet as a publicity tool; prepare effective news releases and other press materials; deliver successful speeches and other presentations; and get the most out of their publicity.
The course includes examples of the most successful story angles and news hooks that can help convince reporters to do stories about real estate agents and brokers; samples of the news coverage real estate professionals have received about their activities, services and expertise; and expert advice on how to duplicate their success.
The $199 registration fee includes the four-hour course, nine exercises and worksheets, and Segal’s feedback to and evaluation of the course assignments. Graduates will also receive a free subscription to the Profit by Publicity newsletter with the latest examples of how real estate agents and brokers are publicizing themselves.
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