RISMEDIA, May 28, 2008-Crye-Leike, Realtors, and William E. Wood & Associates have signed contracts with LanTrax, Inc., to use LanTrax’s signature LeadTrax Lead Management Solution to collect, assign, and track their Internet leads.
Developed by LanTrax, Inc., a diversified technology organization founded in 1999 and located in Buffalo, N.Y., LeadTrax is a Web-based solution that manages multiple lead sources and streamlines the processes of lead reception, aggregation, qualification, incubation, distribution, tracking, and reporting.
The LeadTrax system collects Web leads from corporate websites and third-party sites (such as Lending Tree and www.Realtor.com) and funnels all the leads into one system for effective management. LeadTrax has the ability to automate aspects of lead management through its customizable business rules, and requires real estate agents to regularly update the leads they are working, ensuring that prospects are receiving superior customer service and regular follow up.
According to the company, established in 1977, Crye-Leike, Realtors, is the nation’s fourth-largest real estate company with a network of more than 4,100 sales associates and 132 corporate and franchise offices located in 65 counties throughout the eight-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi and North Carolina. In 2007, the Crye-Leike organization attained sales of $5.7 billion with 32,500 closed transaction sides. Crye-Leike, Realtors, will use LeadTrax to manage inquiries on properties for sale on www.crye-leike.com.
Founded in 1972, William E. Wood & Associates has grown from one office housing three agents to one of the leading real estate companies in Virginia. William E. Wood currently has more than 650 full-time agents with offices located throughout Southeastern Virginia and Northeastern North Carolina. The company now operates with an annual sales volume of more than $2.45 billion.
“Crye-Leike, Realtors, and William E. Wood are two very successful companies who are looking to improve their Internet lead management process in this transitioning market,” said Aaron Taylor, president and CEO of LanTrax. “We are honored to have these industry leaders joining the LeadTrax family, and we welcome the opportunity to provide our lead management technology to them.”
For more information, call 866-887-4905.
