Welcome!




Expand Your Education with These Courses from
Time Management: Skills for Sales Success: Part Two.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Territory Management: Skills for Sales Success: Part Eight.
Bundle 1: CIPS Core Course (US Version).

Audio-Capture Solution to Enhance Sales Performance

Have a comment on this article? Share on Facebook!

RISMEDIA, June 4, 2008-Recordant, the sole provider of audio-capture technology, analytics and consulting solutions that generate meaningful and actionable intelligence from organizations’ direct interactions with the public, recently announced that its solution is to drive enhanced sales-team performance at The Marketing Directors, Inc., a marketer and exclusive sales agent for residential property.

According to the company, Recordant’s solution will be adopted in The Marketing Directors’ Atlanta-area residential hi-rise communities. Sales agents will wear digital Personal Recording Devices (PRDs) and record their interactions with potential buyers at the ‘Moment-of-Truth’ – the point at which they secure or lose a sale. These digital recordings will then be uploaded to Recordant’s Web-based analytic engine, which scans for specific words or phrases to determine which sales techniques are most effective, allowing the construction of targeted refresher training programs and the identification and sharing of best practices, company-wide. The Marketing Directors also seeks to gain valuable consumer insight by hearing customer motivations and responses to current market conditions and promotions.

David Tufts, president of The Marketing Directors, Inc. said, “In the current residential property market it makes a great deal of sense to take steps to fine-tune the effectiveness of our sales team. Recordant’s technology represents a unique and effective way to do this through an easy-to-use Web-based system and we expect it to add considerably to the already impressive skills of our sales teams.”

Chris Etter, president and CEO of Recordant said, “Recordant’s support for residential property sales represents something of a return to our roots in retail, after the launch of our products for army recruiters and law enforcement officers. We are delighted to work with The Marketing Directors in this way and look forward to seeing the tangible results that come from the kind of insight we can provide about the point-of-sale.”

For more information, visit www.recordant.com and www.themarketingdirectorsinc.com.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Categories: Uncategorized

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>