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Prudential Launches New Consumer Resources on Prudential.com

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RISMEDIA, June 6, 2008-Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. company, has launched free property-valuation and property-profile resources for consumers on Prudential.com.

According to the company, consumers simply key in a residential address at www.prudential.com/realestate, choose the resource and then click enter. Value Range Estimates plot properties’ current value based on multiple criteria. Property Profiles include homes’ vital statistics such as square footage, lot size and number of bedrooms and bathrooms. Both reports can be saved online and printed for handy reference.

Prudential Real Estate entered into an agreement with Cyberhomes, a subsidiary of Fidelity National Financial, to deliver these resources. As part of the agreement, Prudential Real Estate will launch a display and banner advertising campaign on Cyberhomes.com.

“Now with access to more than 100 million property records, our new Value Range Estimate resource will allow consumers who visit our website to quickly determine a free estimated value range on nearly any property in the nation,” said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. “We are effectively building on our revolutionary Prudential Value Range MarketingSM (PVRMSM) strategy we launched as a network back in 1995. We made a big industry impact back then with the PVRMSM strategy and we intend to make it again with the Value Range Estimate.”

Similarly, Property Profiles will be a big help for consumers when shopping for real estate online, and when working face to face with a Prudential Real Estate sales professional.

“We chose to work with Fidelity National Financial because of the company’s long history in supporting the real estate brokerage industry through their title and closing services,” Keenan said. “Their expertise in building, providing extensive public record data, operating and delivering a dependable automated valuation model required to reliably power the Value Range Estimate resource is unquestioned.”

“Be clear, though,” Keenan added, “the most accurate measurement of the absolute value of a property will always be the value supported by the feedback and input of a local Prudential Real Estate sales professional. For access to that source of local expertise any consumer can now search more than 3.5 million listings on our website and also link directly to any one of our more than 64,000 brokers and sales professionals nationwide.”

“Cyberhomes is excited to partner with Prudential Real Estate to bring our rich home-evaluation content to its affiliates and their customers through prudential.com/realestate,” said Marty Frame, Cyberhomes general manager. “The depth of consumer homeownership information available from Cyberhomes in the Value Range Estimate and Property Profile reports will enhance the online experience now available on prudential.com/realestate.”

Cyberhomes valuations provide access to most of the same information from Fidelity National Information Services, a leader in property information, services and technology for Realtors appraisers and lenders, to create detailed, proprietary analysis of a property and the surrounding community. Cyberhomes enables the exploration of real estate data ranging from property facts, value estimates and a variety of important indicators of local and national changes in the housing market.

For more information, visit www.prudential.com.

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