RISMEDIA, June 16, 2008-Fidelity National Financial, Inc., a Fortune 500 provider of products, services and technology solutions to the financial and real estate industries, has announced that Cyberhomes, the home valuation site from Fidelity National Real Estate Solutions (FNRES), can now be part of any real estate website, at no cost, through Cyberhomes Smart Frame.
Introduced in May 2008, Cyberhomes Smart Frame employs the same framing technology that is used to display real estate listings on many agent, broker and other websites.
“For years, real estate professionals have been taking advantage of IDX solutions that make it easy to add listings into their company websites,” said Marty Frame, Cyberhomes general manager. “Now that technology also lets them add the richest home valuation experience into that website. By simply cutting and pasting a Web address, they will give visitors to their website a window into comprehensive home, neighborhood and school profiles that, based on our research, are holding consumers’ attention for average visits of more than 30 minutes.”
According to the company, Cyberhomes content is based on more than 100 million property, ownership, sales and mortgage records, covering over 85% of the United States population. School quality data is also available for more than 128,000 U.S. schools. Sourced from GreatSchools, this information includes both public and private school data, representing over 96% of the nation’s schools. Cyberhomes also powers the home evaluation and listings aggregation features of AOL® Real Estate.
Interest in a Smart Frame technology that would permit agents to integrate Cyberhomes into their websites was clear shortly after the site debuted in 2006.
“When agents, brokers or other homeownership service professionals first see Cyberhomes they are stunned at the detail and depth of information it contains,” said Frame. “When they find out that they can have all that content on their business Web site, have it for free, and that it takes less than a minute to install . . . it’s a great win for them.”
Deploying Cyberhomes Smart Frame
Those interested in adding Cyberhomes content to their websites can go to CyberhomesPro.com, click the “Products & Services” tab and then the “Cyberhomes Smart Frame” hyperlink. Enter the zip code, town or county you wish to use by default when visitors land on the page and then click the “Get Smart Frame” button. A URL will be generated. Copy that URL and paste it into a frame on your website and publish.
Cyberhomes Smart Frame provides home evaluation, neighborhood profile and school quality data, but not listings. Property information is provided along with a snapshot of a region, city or neighborhood. A wide range of graphs and heat maps provide marketing trend data and statistics on values in that area. This is an invaluable aid for homebuyers and those considering listing a property for sale. It is also highly engaging for the vast audience of ‘home enthusiasts’ interested in market conditions.
The Cyberhomes Smart Frame technology is separate from an IDX smart frame used to generate property listings. IDX Smart Frames are also available from FNRES in the rDesk® product suite.
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