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Stepping into the Spotlight

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By Kayla O’Brien

RISMEDIA, June 17, 2008-While technology shines as a solution to help agents streamline marketing, other Realtor partners are stepping up their programs to help agents provide a memorable real estate experience. Lowe’s, through its Realtor® Benefits Program, is one of these companies-making it easy for agents to connect and stay connected with their clients.

“Using it, my clients give me abundant thanks,” says Mel Reese, an agent with the Walt Danley Group of Coldwell Banker Arizona. “It saves them a ton of money on purchases for their new home, and now it’s one more service I can offer my buyers.”

For Reese, the Lowe’s Realtor Benefits Program leaves a lasting impression on home buyers-within days of a home closing. After making a purchase through Reese, his clients are then notified by mail with a customized direct mail piece, including his company logo, information and a personalized letter from Reese that includes tips for moving into a new home.

“It enables me to say ‘by the way, here’s an extra bonus’,” says Reese. “After all, everyone moving into a home has some kind of need, so I always tell my buyers that this is part of the service we offer and they should decide what they need and then be able to purchase it at a discount.”

Realtors who wish to team up with the Lowe’s Realtor Benefits Program must be a member of the NATIONAL ASSOCIATION OF REALTORS® and can easily sign up by visiting www.LowesRealtorBenefits.com. There, agents can receive tips, tools, Lowe’s discounts for their consumers, and access to customizable direct mail and e-mail marketing materials.

Recently, the Lowe’s Realtor Benefits Program left a lasting impact on one of Reese’s clients. A widowed homeowner he had worked with moved back to the Phoenix area and was about to begin remodeling her new home.

“About a week after the closing, my client called me-gushing over how wonderful it was for me to arrange the discount for her,” says Reese. “She saved a substantial amount of money after buying a high-end washer and dryer.”

A win-win situation for Reese, Lowe’s and the consumer-she was so impressed with the helpful salesperson at Lowe’s-that she returned to complete her remodeling tasks even without a coupon.

“Lowe’s picked up a wonderfully loyal customer,” says Reese. “And the program really helps to bring loyalty after the close, helping me to maintain clients for future business and referrals.”

For more information, visit www.LowesRealtorBenefits.com.

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