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Prudential Real Estate Appoints Jeffrey Mindham as VP, Marketing, Communications and PR

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RISMEDIA, Nov. 20, 2008-Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. company, has appointed Jeffrey Mindham to the position of vice president, Marketing, Communications and PR, effective immediately.

Mindham, reporting directly to President Laurie Keenan, will oversee the company’s advertising and marketing programs, as well as correspondence and employee communication. Mindham will also direct the companies media outreach efforts in consultation with Prudential’s Global Communications office. He assumes leadership of Prudential Real Estate’s successful Inline Media program, which leverages the Internet and key Web-based partnerships to promote Prudential Real Estate affiliates and their listings.

According to the company, Mindham brings a wealth of marketing, advertising, branding and communications experience to his position generated in a broad array of industries, including real estate. His career has included marketing leadership in traditional, non-traditional and dot.com organizations where he has earned distinction for his innovative and successful marketing strategies.

Jeff’s New York advertising-agency experience and his background in affiliate relations will serve him well in his new position. “We are delighted to welcome Jeff to Prudential Real Estate,” said Keenan. “Jeff joins us at a great time, and will help us take our Inline Media program and our marketing and communication efforts to new levels.”

Added Mindham: “Prudential Real Estate is the trusted source for all things real estate, and my job is to help spread that message. I have a solid support team, and we’re going to be very busy sharing our messages and information.”

Mindham holds bachelor’s and master’s degrees from the University of San Francisco.

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of June 30, 2008.

For more information, please visit http://www.news.prudential.com/.

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