Century 21 Real Estate Announces Move to Online Advertising

RISMEDIA, January 9, 2009-Century 21 Real Estate, the franchisor of one of the world’s largest residential real estate sales organizations, announced on FrogPond TV, that it is transitioning its television advertising to additional online advertising in 2009.

“Century 21 Real Estate continues to take a leadership position in the industry. We were the first national real estate franchise on television and now we continue our forward-looking market leadership by increasing our online spend on display, search engine marketing and partnerships with real estate listing websites,” said Tom Kunz, president and chief executive officer of Century 21 Real Estate. “With 84 percent of consumers shopping for a home online, according to the National Association of REALTORS®, we are confident that increased online advertising will benefit our brokers, agents and most importantly, the consumer.”

According to the company, whether you are a consumer or employer, FrogPond TV is the ideal tool that keeps the viewer informed on current business topics in a concise, enjoyable format. It is the brainchild of Susie Hale, president of FrogPond.com, and brings to the table interviews from top companies from across the country on the latest consumer topics. Google, Yahoo, Trulia, Zillow, Realtor.com, Homes.com, National Association of Realtors, Cyberhomes, Realogy, Better Homes and Gardens Real Estate, and HomeGain are all part of the initial stable of videos that address the current economic and technology advancements that the American public should be aware of.

“With comScore reporting that U.S. Internet users viewed more than 12 billion online videos during May 2008, that’s a 45 percent increase from a year ago, we knew that the next step in providing optimum marketing tools was for us to offer a program of videos that would appeal to the masses” says Hale.

For more information, contact Michael Harris with Ardynn Media at mharriss@ardynnmedia.com or call (717) 592-0106.