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MyDealBook.com Announces New Name and Services, Now GreenPearl.com

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RISMEDIA, January 30, 2009-MyDealBook.com, one of the nation’s largest interactive directories and communities for commercial real estate professionals and organizations, announce its new name, GreenPearl.com. According to the company, the new site adds more content, targeted event and exhibition opportunities, and webinars, as well as two blogs featuring industry news and tips. GreenPearl.com will also be introducing an e-mail-based alert system that allows members to respond to leads and opportunities as they happen.

“Our new name reflects our shift from being a purely online real estate network to a broader organization that emphasizes real-world events, an expanded marketplace and community features,” said Ryan Slack, CEO of GreenPearl.com and, previously, founding CEO of PropertyShark.com. “Our vision for the website GreenPearl.com is to become the glue that connects the online and in-person interaction between commercial real estate professionals, as well as investors, working across the entire industry, enabling deal flow in these difficult times.”

With more than 450,000 professionals and investors listed in its directory, GreenPearl.com helps commercial real estate players build cross-industry relationships and increases opportunities to interact. The vast membership base includes developers, lenders, brokers, investors, attorneys, architects, and more than 30 other types of industry players, including heavyweight companies such as CB Richard Ellis, Cushman & Wakefield and Jones Lang LaSalle. In addition, GreenPearl.com provides members a marketplace to discover and list properties, investment opportunities, service offerings, events, and jobs.

New GreenPearl.com features and services include:

- Event management, promotion and ticket sales for real estate events.
- Events including speed networking, panel discussions, topic-driven expositions, and targeted networking.
- Directory of real estate investors, professionals, and organizations.
- Marketplace of for-sale, for-lease, financing, and service listings.
- Community features including photos, video and document sharing.

“As a single unifying marketplace, directory and community, GreenPearl.com is a one-stop shop to meet the marketing needs of the commercial real estate community. It is much more than social networking,” said Nima Negahban, partner and chief technology officer of GreenPearl.com. “Our site bridges the gap between online and in-person communication and content to accelerate our members’ businesses and productivity on and offline. No longer is ‘online’ a separate world from our in-person activities. We recognize this and enable members to meet in-person and then cement that relationship online or vice versa.”

MyDealBook.com, GreenPearl.com’s predecessor, experienced exponential growth in the third and fourth quarter of 2008: active website membership grew from 1,400 to 14,000; unique visitors to the site increased over 100% to 27,000 per month; and the total directory expanded from 350,000 to 450,000.

“The name GreenPearl.com was selected because the visual image of a green orb signifies the increasingly global real estate marketplace and the sustainability movement,” said Mark Schacknies, head of product development for GreenPearl.com. “Green pearls are extremely rare in nature and fruitful relationships are very similar. Good business relationships are rare but worth the investment.”

For more information, visit www.GreenPearl.com.

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