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Rugged Economy Helping New Franchisor

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RISMEDIA, February 24, 2009-The United States government has passed a new stimulus bill containing various measures to stimulate the crippled housing and lending markets. Critics agree the lending market will not be the same and it may take years for the housing market to turn around. Real estate brokers and franchise owners throughout the country have been tasked with reducing overhead, consolidating staff and offices, and reducing agent support and benefits.

Area Pro Realty, a new franchisor in the industry made popular by its unique business model, is recognized by its franchisees as being “recession proof.”

Marston Myers, broker/owner of Area Pro Realty-Peoples Choice claims “With the unique commission structure, I am able to operate my brokerage at a fraction of the cost of other franchise owners, while ensuring my agents have access to incredible technology, allowing them to generate leads and revenue.”

“Our technology center takes the struggle of learning and maintaining industry technology and puts it in the hands of technology professionals, allowing the agents and the brokers to focus on what they do best, sell real estate,” said Gene Ward.

CEO Michael Volkin is happy but not surprised at the fast growth rate of Area Pro Realty. “Even during an economic downturn, Area Pro Realty continues to expand into new markets. Everything from the business model, technology, recruiting, and commission structure is different. We designed this company around the idea that a brokerage should not be susceptible to downturns in the economy.” Volkin continues, “We give an online webinar called a Power Hour. Brokers interested in learning more about teaming with us should go to our website.”

Randy Johnson, broker/owner for Area Pro Realty-Bay Area Villas is an industry veteran and experienced past recessions. “In my eyes, this is more than a recession. This economy will change the face of real estate and lending in this country forever. I was attracted to Area Pro Realty because my agents can have top technological tools without me being a technological genius. Area Pro Realty gives me the personal attention I need for recruiting, allowing me to grow Bay Area Villas in any economic market.”

“Once agents and brokers understand how Area Pro Realty operates, the entire real estate industry is going to change,” says George Barlow, CEO of Executive Franchise Consulting. “They allow brokers to adopt a turn-key system and operate a real estate company at a fraction of the normal cost.”

For more information, call 925-798-2732 or e-mail MVolkin@AreaProRealty.com.

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